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[1]
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Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign
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Journal of Social Marketing,
2024 |
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[2]
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The Influence of Celebrity Instagram Endorsement and Word of Mouth on Online Purchase Decisions with Brand Image as a Mediator
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan …,
2024 |
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[3]
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Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials' Purchase Intentions
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Sustainability,
2024 |
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[4]
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Investigating the role of brand image and halal labels on purchase decisions: An empirical study of rice processing firms
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Uncertain Supply …,
2024 |
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[5]
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Influence of Digital Literacy, Customer Intimacy, and Brand Image on Competitive Advantage
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Open Access Indonesia Journal …,
2024 |
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[6]
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Nostalgic Marketing and its Antecedents on Gen X
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International Journal of …,
2024 |
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[7]
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A novel approach to consumer loyalty: a case study of hospitality service organisations among generations X and Y
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International Journal of Economics …,
2024 |
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[8]
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The Effect of Brand Image, Product Quality and Price on Consumer Attitudes
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Jurnal Ilmiah Manajemen Kesatuan,
2024 |
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[9]
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THE INFLUENCE OF BRAND TRUST, BRAND IMAGE, AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION OF SCARLETT WHITENING …
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Jurnal EMBA: Jurnal …,
2024 |
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[10]
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Buying Behaviour of Polish Urban Silver Singles: Choices of Market Products and Shopping Places
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Gospodarka Narodowa. The Polish Journal of …,
2024 |
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[11]
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A Study On Customer Buying Behaviour Based On Brand Equity And Satisfaction Towards Organized Retail Stores
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Educational Administration: Theory and Practice,
2024 |
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[12]
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Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust
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International Journal of …,
2024 |
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[13]
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Systems Theory and Agile Brand Management: The Educative View of Branding
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2024 |
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[14]
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Can restaurants achieve customer retention through CSR?
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Journal of Applied Sciences in Travel and …,
2024 |
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[15]
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Proposing an Approach for the Diffusion of Building Integrated Photovoltaics (BIPVs)-A Case Study
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New Energy …,
2024 |
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[16]
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SERIAL MEDIATION ROLE OF DESTINATION IMAGE: WILL VIRTuAL REALITY REPLACE THE DECISION TO VISIT OFFLINE DESTINATION?
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2024 |
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[17]
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The Power of Social Media for Marketing Activities to Boost Brand Love of Local Products
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KnE Social Sciences,
2024 |
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[18]
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Research of the influence of quality perception, customer satisfaction and brand image on sports footwear brand loyalty
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CroDiM: International Journal of Marketing Science,
2024 |
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[19]
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Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of …
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2024 |
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[20]
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The Influence of Crowdedness and Brand Experience to Increase the Customer Loyalty in a Spicy Noodle Restaurant
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… Social Economic of …,
2024 |
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[21]
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The good bank: preference of banking institutions based on perceptions of corporate environmental and social causes
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Frontiers in Behavioral Economics,
2024 |
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[22]
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Analisis Pengaruh Strategi Marketing 4.0 Pada Intensi Pembelian Dan Peran Moderasi Kategori Produk
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Journal of Economic, Bussines …,
2024 |
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[23]
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How controversial advertisement affect brand equity
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2024 |
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[24]
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Pengaruh Brand Image, Brand Equity, Brand Love & Store Brand Experience Terhadap Repurchase Innition
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Jurnal Tadbir Peradaban,
2024 |
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[25]
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Zachowania nabywcze miejskich srebrnych singli w Polsce: wybór produktów rynkowych oraz miejsca dokonywania zakupów
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Gospodarka Narodowa. The Polish Journal of …,
2024 |
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[26]
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Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review
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Jurnal Riset Multidisiplin …,
2024 |
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[27]
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The Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket
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MANAGER: Journal of Management …,
2024 |
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[28]
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Pengaruh Brand Image Terhadap Keputusan Memilih Sekolah Di MTs Arrahmah Purwotengah Papar Kediri
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Primanomics: Jurnal Ekonomi & …,
2024 |
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[29]
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Constituent Dimensions of Brand Image with Special Reference to Universities
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Fostering Multidisciplinary Research for …,
2024 |
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[30]
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사회복지기관 영역에서 브랜드의 역할에 관한 연구: 브랜드이미지와 브랜드인지도를 중심으로
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마케팅연구,
2024 |
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[31]
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Pengaruh Citra Merek dan Promosi GoFood terhadap Loyalitas Pelanggan
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Prologia,
2024 |
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[32]
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Comprensión de los mecanismos cognitivos y afectivos implicados en el procesamiento de la comunicación online turística. Un enfoque integrador neurocientífico
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2024 |
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[33]
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O impacto de um escândalo ambiental na atitude dos consumidores face à marca: um estudo comparativo
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2023 |
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[34]
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Brand Identity Design
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2023 |
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[35]
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Consumer tribes: case study of the vegetarian movements in Bosnia and Herzegovina
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2023 |
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[36]
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Técnicas estadísticas de percepción para la gestión de adquisiciones en el mercado de la construcción
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… herramienta para el fortalecimiento de la …,
2023 |
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[37]
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PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH …
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Jurnal Ilmiah Mahasiswa …,
2023 |
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[38]
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Faktor-faktor yang mempengaruhi Intensi Penggunaan Layanan Paylater pada Aplikasi Shopee
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2023 |
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[39]
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Apakah Kepuasan Setelah Menonton Trailer Berdampak Pada Minat Berlangganan Film Streaming Daring? Studi Empiris Pada Netflix
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2023 |
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[40]
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Dynamic Pricing Strategy, Impacts of Fair Pricing Perception on Consumer Reaction
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2023 |
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[41]
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Brand identity research for DreamWhite: how employees perceive brand idenity
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2023 |
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[42]
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Branding (Elemen Pemasaran yang Efektif)
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2023 |
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[43]
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Desired sensory branding strategies in-store versus online: the skincare industry
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2023 |
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[44]
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The Use of Corporate History in Branding: case story Fastems
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2023 |
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[45]
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A research on the use of storyized content in reels videos shared by hotel brands in the scope of digital content marketing.
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2023 |
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[46]
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Impact of greenwashing (marketing) on consumer behavior
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2023 |
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[47]
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A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior (TPB): Mediating Effect of Brand Image
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Journal of the Korean Society of Cosmetology,
2023 |
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[48]
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MARKETING MIX, MEDIA AND ECONO-GOVERNMENTAL INDICES AS PREDICTORS OF THE NIGERIA SPORTS BRAND
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2023 |
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[49]
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Product quality. Price perception increasing Brand Image: The Mediating Role of Social Media Marketing
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Human Capital Development,
2023 |
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[50]
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Dr. SOUN HONG
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2023 |
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[51]
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The Impact of Influencers Marketing on Consumers' Online Purchase Intentions
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2023 |
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[52]
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EFFECT OF BRAND AWARENESS ON BRAND PERCEPTION IN OIL AND GAS INDUSTRY: A CASE STUDY OF OIL SERVICE FIRM
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Nigerian Journal of …,
2023 |
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[53]
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PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN
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Jurnal Inovasi Akuntansi …,
2023 |
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[54]
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The Effects of Social Media Marketing on Customer's Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan
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2023 |
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[55]
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Organoleptic Quality of Chicken Sausage with Different Brands in Kediri City
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Jurnal Ternak,
2023 |
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[56]
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GREEN MARKETING EFFECT ON CUSTOMER LOYALTY WITH BRAND IMAGE AS MEDIATING VARIABLE
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Utility: Journal of Economics Managemant …,
2023 |
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[57]
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Exploring Consumer-Based Brand Equity In Bangladesh: A Study On Bangladesh Apparel Industry
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Journal of Pharmaceutical …,
2023 |
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[58]
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Firms' proactive contribution towards carbon neutrality
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2023 |
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[59]
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Using the Machine Learning Naive Bayes Algorithms for Sentiment Analysis on Online Product Reviews in the Air of Energy Optimization
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E3S Web of Conferences,
2023 |
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[60]
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The impact of co-creation on brand image in skincare
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2023 |
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[61]
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IMPACT OF ADVERTISEMENT ON CONSUMERS'BUYING BEHAVIOR THROUGH PERSUASIVENESS, BRAND IMAGE, AND CELEBRITY …
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2023 |
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[62]
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STUDY ON THE IMPACT OF BRAND IMAGE ON CONSUMERS'PURCHASE INTENTION: CASE STUDY OF PINDUODUO
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2023 |
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[63]
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Impact of Artificial Intelligence and Advertisement on Project Customer Engagement and Project Success in Project based Firm with Mediating Role of Brand …
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2023 |
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[64]
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The Impact of lean supply chain strategy on consumers' purchasing behavior: the case of dental hospitals
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E3S Web of Conferences,
2023 |
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[65]
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Dampak pengetahuan produk dan citra merek terhadap minat beli yang dimediasi oleh kepercayaan konsumen
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JPPI (Jurnal Penelitian Pendidikan Indonesia),
2023 |
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[66]
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Brand Image of Mobile Phones and Customer Patronage in Uyo, Akwa Ibom State, Nigeria.
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International Journal of …,
2023 |
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[67]
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Effect of Brand Image of a Company on Consumer Purchase Intention
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Journal of Informatics Education and …,
2023 |
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[68]
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The fashion consumer purchase patterns and influencing factors through big data-Based on sequential pattern analysis
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The Research Journal of the Costume Culture,
2023 |
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[69]
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How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?
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International Conference on Fashion …,
2023 |
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[70]
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Gen Z Consumers' Purchase Intention Towards Organic Cosmetic Brands Advertised on Social Media
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2023 |
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[71]
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PENGARUH BRAND AWARENESS, BRAND POSITIONING, DAN BRAND IMAGE TERHADAP LOYALITAS DENGAN BRAND SATISFACTION SEBAGAI VARIABEL …
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JMBI UNSRAT (Jurnal Ilmiah …,
2023 |
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[72]
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# Bhayplastik Campaign Via Instagram by Telkomsel to Build Environmentally Friendly Brand
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E3S Web of Conferences,
2023 |
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[73]
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PENGARUH DESAIN KEMASAN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN (Studi Pada Konsumen Le Minerale di Kota …
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Jurnal Rekognisi …,
2023 |
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[74]
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Social Media Interaction, Brand Engagement, Awareness and Image of a Well-known Traditional Chinese Pastry Shop During Covid-19 Pandemic
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International Journal of …,
2023 |
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[75]
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Impact of Social Media Marketing on Brand Equity of Small & Medium-sized Enterprises (SMEs) in UAE
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European Journal of Business and Strategic …,
2023 |
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[76]
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The effect of social media marketing activities on brand awareness, brand image and brand loyalty for the Netflix brand
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Journal of Management Science …,
2023 |
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[77]
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PENGARUH PRODUCT QUALITY, BRAND IDENTITY, PRICING STRATEGY, DAN PROMOTION TERHADAP PURCHASING DECISION
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… : Ekonomi Bisnis & …,
2023 |
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[78]
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Aktivitas Pemasaran Media Sosial terhadap Citra Merek Sepatu Kompas
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Management Studies and Entrepreneurship …,
2023 |
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[79]
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How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension
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Asian Management and Business Review,
2023 |
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[80]
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Determinan Keputusan Pembelian Helm Di Kota Surabaya: Harga, Citra Merek, Gaya Hidup, Dan Kualitas Produk
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Jurnal of Management and …,
2023 |
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[81]
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The relationship between Perceptual Mapping and Marketing Effectiveness in Private Universities in Egypt
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The Academic Journal …,
2023 |
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[82]
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Influence of Brand Image and Service Quality toward Purchase Decisions through Tokopedia
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Labs: Jurnal Bisnis dan Manajemen,
2023 |
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[83]
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The Influences of Kopiko's Product Placement in Korean Drama Towards Indonesian Korean Drama Viewers Purchase Intention
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7th Global Conference on …,
2023 |
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[84]
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Effects of the Thriving Local Makeup Brands to Purchasing Behavior of Students Studying within the City of Manila
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International Journal of …,
2023 |
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[85]
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Religiosity, Brand Image, and Behavioral Intention: An Investigation for Halal Restaurant
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Advances in Science and …,
2023 |
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[86]
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Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia
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Qubahan Academic …,
2023 |
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[87]
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The Influence of Jama'ah Trust and Company Image on the Satisfaction of Jama'ah Umrah Hajj Travel Arminareka
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Indonesian Journal of …,
2023 |
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[88]
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EXPLORING CONSUMER INTENTIONS TOWARD HALAL COSMETICS WITH THE MODERATING ROLE OF HALAL AWARENESS: THE CASE OF INDONESIAN …
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… International Journal of …,
2023 |
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[89]
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CUSTOMER SATISFACTION MEDIATES THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER LOYALTY
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Sosiohumaniora,
2023 |
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[90]
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Tinjauan Visual Brand Identity Beberapa Brand Produk Makaroni Pedas Sebagai Acuan Perancangan Logo
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2023 |
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[91]
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Exploring Trust Dynamics in Islamic Insurance Company
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Al-Amwal: Jurnal Ekonomi …,
2023 |
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[92]
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The Influences of Perceived Value on Purchase Intention towards Sportswear among Youth in Perlis, Malaysia
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… Journal of Business …,
2023 |
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[93]
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Evaluation of preferences for concrete admixtures using statistical perception techniques in the procurement management for the Colombian construction market
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Carrillo, JAS Rojas, MJR Varon… - Procedia Computer …,
2023 |
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[94]
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SHAPING MILLENNIALS'ATTITUDES TOWARDS LUXURY BRANDS IN INTERNATIONAL CITIES: THE CASE OF ABU DHABI
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BAU Journal-Society, Culture and Human …,
2023 |
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[95]
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Structural Model Kekuatan Kualitas Website dalam Membangun Citra Perguruan Tinggi
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Jurnal Teknologi …,
2023 |
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[96]
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Developing Human Capability to Believe in Bhutan
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South Asian Journal of Human …,
2023 |
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[97]
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An empirical study to identify consumer brand relationships during a crisis
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Indian Journal of …,
2023 |
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[98]
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Marketplace analysis: The Effect of E-Service Quality, Product Brand Perception and Social Support on Repurchase through Consumer Satisfaction and Trust
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International Journal of Electronic Commerce Studies,
2023 |
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[99]
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The Service quality, corporate image, satisfaction, and loyalty: A study of Sharia banks in rural areas during COVID-19
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al-Uqud: Journal of Islamic …,
2023 |
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[100]
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The Role of Celebrity Endorser, Product Attractiveness in Improving Brand Image
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Jurnal Maksipreneur: Manajemen …,
2023 |
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[101]
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User-Generated Content (UGC) Influences on Purchase Intention Using Mobile Food Ordering Apps (MFOAs)
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… Conference on Information …,
2023 |
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[102]
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Preferensi Masyarakat Terhadap Potensi Maskot Wisata di Kota Sukabumi Provinsi Jawa Barat
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Jurnal Kajian Pariwisata,
2023 |
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[103]
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THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY TOWARD CUSTOMER SATISFACTION OF HOTEL INDUSTRY IN THAILAND
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… RESEARCH CONFERENCE IN …,
2023 |
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[104]
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GAVI: A Category-Aware Generative Approach for Brand Value Identification
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Proceedings of the 6th …,
2023 |
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[105]
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THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION
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Eksis: Jurnal Riset …,
2023 |
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[106]
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Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia
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… Manajemen, Koperasi, Dan …,
2023 |
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[107]
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Čimbenici utjecaja na namjeru kupnje marke u kategoriji proteinskih suplemenata
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2023 |
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[108]
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PENGARUH KUALITAS PRODUK DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOPI NAKO SUMMARECON BEKASI
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EDUTURISMA,
2023 |
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[109]
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PENGARUH KECINTAAN MEREK, KOMITMEN MEREK, KEPERCAYAAN MEREK TERHADAP LOYALITAS PENGGUNA PRODUK IPHONE DI KOTA MADIUN
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SIMBA: Seminar Inovasi …,
2023 |
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[110]
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The impact of brand image on purchase decision
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Kinerja: Jurnal Ekonomi dan …,
2023 |
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[111]
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PENGARUH ATRIBUT RESTORAN TERHADAP PREFERENSI MEREK (Studi Pada Hungrypedia Cirebon)
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2023 |
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[112]
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Intermediasi Minat Beli Terhadap Keputusan Pembelian Melalui Digital Marketing Dan Citra Merek
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EDUTURISMA,
2023 |
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[113]
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MODEL PENGUATAN BRAND LOYALTY MELALUI BRAND AWARENESS, PERCEIVED VALUE DAN BRAND IMAGE
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2023 |
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[114]
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THE ANTECEDENT FACTORS ON CUSTOMERS'SATISFACTION USING THE SERVICES OF ZHONGHAN TAXATION CO., LTD.
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Procedia of Multidisciplinary Research,
2023 |
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[115]
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Rola marki w identyfikacji schematów przebiegu konsumenckiego procesu decyzyjnego przy zakupie samochodu osobowego
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|
Journal of Modern Science,
2023 |
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[116]
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新北市連鎖健身俱樂部品牌形象, 品牌權益與認雉價值
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運動研究,
2023 |
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[117]
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DETERMINAN KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL DI INDONESIA
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2023 |
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[118]
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The role of the brand in identifying patterns of the consumer decision-making process on the example purchasing a passenger car
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|
Journal of Modern Science,
2023 |
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[119]
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Pengaruh Pemasaran Digital, Citra Merek, Dan Gaya Hidup Terhadap Keputusan Pembelian dalam Memilih Coffee Shop di Kota Yogyakarta
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2023 |
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[120]
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BUDUĆNOST RAZVOJA TRGOVAČKIH MARKI U SVIJETU I REPUBLICI HRVATSKOJ
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2023 |
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[121]
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Os memes ea sua influência na imagem de marca
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|
2023 |
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[122]
|
PENGARUH GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SHIHLIN TAIWAN STREET SNACKS TRANS STUDIO MALL …
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2023 |
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An investigation into contemporary tobacco smoking behaviour in Nigeria: the impact of cultural transference on consumer behaviour and usage intentions.
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