Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism

ISSN Print: 2162-2078
ISSN Online: 2162-2086
www.scirp.org/journal/tel
E-mail: tel@scirp.org

"Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism"
written by Vibhas Amawate, Madhurima Deb,
published by Theoretical Economics Letters, Vol.9 No.4, 2019

has been cited by the following article(s):

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[7]	The Effect of Cause-Related Marketing Elements on Enhancing Corporates' Mental Image (A Field Study on Syriatel's/Telecom's Customers)
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[1]	The impact of consumer skepticism on perceived value and purchase intention of organic food Revista de Administração da UFSM, 2024 DOI:10.5902/1983465985505

[2]	Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context Journal of Travel & Tourism Marketing, 2024 DOI:10.1080/10548408.2023.2239837

[3]	The Impact of Cause-Related Marketing on Brand Image, Perceived Quality, Brand Awareness, and Purchase Intention: The Moderate Role of Customers Skepticism Journal of Production, Operations Management and Economics, 2023 DOI:10.55529/jpome.31.44.55

[4]	Cause-Related Marketing and Its Impact on Buying Intention Theoretical Economics Letters, 2019 DOI:10.4236/tel.2019.96135