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[1]
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Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign
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Journal of Social Marketing,
2024 |
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[2]
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The Influence of Celebrity Instagram Endorsement and Word of Mouth on Online Purchase Decisions with Brand Image as a Mediator
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan …,
2024 |
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[3]
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Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials' Purchase Intentions
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Sustainability,
2024 |
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[4]
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Investigating the role of brand image and halal labels on purchase decisions: An empirical study of rice processing firms
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Uncertain Supply …,
2024 |
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[5]
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Influence of Digital Literacy, Customer Intimacy, and Brand Image on Competitive Advantage
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Open Access Indonesia Journal …,
2024 |
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[6]
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Nostalgic Marketing and its Antecedents on Gen X
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International Journal of …,
2024 |
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[7]
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A novel approach to consumer loyalty: a case study of hospitality service organisations among generations X and Y
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International Journal of Economics …,
2024 |
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[8]
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The Effect of Brand Image, Product Quality and Price on Consumer Attitudes
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Jurnal Ilmiah Manajemen Kesatuan,
2024 |
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[9]
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THE INFLUENCE OF BRAND TRUST, BRAND IMAGE, AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION OF SCARLETT WHITENING …
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Jurnal EMBA: Jurnal …,
2024 |
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[10]
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Buying Behaviour of Polish Urban Silver Singles: Choices of Market Products and Shopping Places
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Gospodarka Narodowa. The Polish Journal of …,
2024 |
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[11]
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A Study On Customer Buying Behaviour Based On Brand Equity And Satisfaction Towards Organized Retail Stores
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Educational Administration: Theory and Practice,
2024 |
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[12]
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Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust
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International Journal of …,
2024 |
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[13]
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Systems Theory and Agile Brand Management: The Educative View of Branding
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2024 |
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[14]
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Can restaurants achieve customer retention through CSR?
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Journal of Applied Sciences in Travel and …,
2024 |
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[15]
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Proposing an Approach for the Diffusion of Building Integrated Photovoltaics (BIPVs)-A Case Study
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New Energy …,
2024 |
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[16]
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SERIAL MEDIATION ROLE OF DESTINATION IMAGE: WILL VIRTuAL REALITY REPLACE THE DECISION TO VISIT OFFLINE DESTINATION?
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2024 |
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[17]
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The Power of Social Media for Marketing Activities to Boost Brand Love of Local Products
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KnE Social Sciences,
2024 |
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[18]
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Research of the influence of quality perception, customer satisfaction and brand image on sports footwear brand loyalty
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CroDiM: International Journal of Marketing Science,
2024 |
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[19]
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Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of …
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2024 |
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[20]
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The Influence of Crowdedness and Brand Experience to Increase the Customer Loyalty in a Spicy Noodle Restaurant
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… Social Economic of …,
2024 |
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[21]
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The good bank: preference of banking institutions based on perceptions of corporate environmental and social causes
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Frontiers in Behavioral Economics,
2024 |
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[22]
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Analisis Pengaruh Strategi Marketing 4.0 Pada Intensi Pembelian Dan Peran Moderasi Kategori Produk
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Journal of Economic, Bussines …,
2024 |
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[23]
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How controversial advertisement affect brand equity
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2024 |
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[24]
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Pengaruh Brand Image, Brand Equity, Brand Love & Store Brand Experience Terhadap Repurchase Innition
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Jurnal Tadbir Peradaban,
2024 |
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[25]
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Zachowania nabywcze miejskich srebrnych singli w Polsce: wybór produktów rynkowych oraz miejsca dokonywania zakupów
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Gospodarka Narodowa. The Polish Journal of …,
2024 |
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[26]
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Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review
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Jurnal Riset Multidisiplin …,
2024 |
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[27]
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The Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket
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MANAGER: Journal of Management …,
2024 |
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[28]
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Pengaruh Brand Image Terhadap Keputusan Memilih Sekolah Di MTs Arrahmah Purwotengah Papar Kediri
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Primanomics: Jurnal Ekonomi & …,
2024 |
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[29]
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Constituent Dimensions of Brand Image with Special Reference to Universities
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Fostering Multidisciplinary Research for …,
2024 |
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[30]
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사회복지기관 영역에서 브랜드의 역할에 관한 연구: 브랜드이미지와 브랜드인지도를 중심으로
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마케팅연구,
2024 |
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[31]
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Pengaruh Citra Merek dan Promosi GoFood terhadap Loyalitas Pelanggan
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Prologia,
2024 |
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[32]
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Comprensión de los mecanismos cognitivos y afectivos implicados en el procesamiento de la comunicación online turística. Un enfoque integrador neurocientífico
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2024 |
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[33]
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O impacto de um escândalo ambiental na atitude dos consumidores face à marca: um estudo comparativo
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2023 |
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[34]
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Brand Identity Design
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2023 |
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[35]
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Consumer tribes: case study of the vegetarian movements in Bosnia and Herzegovina
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2023 |
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[36]
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Técnicas estadísticas de percepción para la gestión de adquisiciones en el mercado de la construcción
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… herramienta para el fortalecimiento de la …,
2023 |
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[37]
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PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH …
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Jurnal Ilmiah Mahasiswa …,
2023 |
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[38]
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Faktor-faktor yang mempengaruhi Intensi Penggunaan Layanan Paylater pada Aplikasi Shopee
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2023 |
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[39]
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Apakah Kepuasan Setelah Menonton Trailer Berdampak Pada Minat Berlangganan Film Streaming Daring? Studi Empiris Pada Netflix
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2023 |
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[40]
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Dynamic Pricing Strategy, Impacts of Fair Pricing Perception on Consumer Reaction
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2023 |
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[41]
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Brand identity research for DreamWhite: how employees perceive brand idenity
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2023 |
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[42]
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Branding (Elemen Pemasaran yang Efektif)
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2023 |
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[43]
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Desired sensory branding strategies in-store versus online: the skincare industry
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2023 |
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[44]
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The Use of Corporate History in Branding: case story Fastems
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2023 |
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[45]
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A research on the use of storyized content in reels videos shared by hotel brands in the scope of digital content marketing.
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2023 |
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[46]
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Impact of greenwashing (marketing) on consumer behavior
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2023 |
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[47]
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A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior (TPB): Mediating Effect of Brand Image
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Journal of the Korean Society of Cosmetology,
2023 |
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[48]
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MARKETING MIX, MEDIA AND ECONO-GOVERNMENTAL INDICES AS PREDICTORS OF THE NIGERIA SPORTS BRAND
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2023 |
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[49]
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Product quality. Price perception increasing Brand Image: The Mediating Role of Social Media Marketing
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Human Capital Development,
2023 |
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[50]
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Dr. SOUN HONG
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2023 |
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[51]
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The Impact of Influencers Marketing on Consumers' Online Purchase Intentions
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2023 |
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[52]
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EFFECT OF BRAND AWARENESS ON BRAND PERCEPTION IN OIL AND GAS INDUSTRY: A CASE STUDY OF OIL SERVICE FIRM
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Nigerian Journal of …,
2023 |
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[53]
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PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN
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Jurnal Inovasi Akuntansi …,
2023 |
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[54]
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The Effects of Social Media Marketing on Customer's Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan
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2023 |
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[55]
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Organoleptic Quality of Chicken Sausage with Different Brands in Kediri City
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Jurnal Ternak,
2023 |
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[56]
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GREEN MARKETING EFFECT ON CUSTOMER LOYALTY WITH BRAND IMAGE AS MEDIATING VARIABLE
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Utility: Journal of Economics Managemant …,
2023 |
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[57]
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Exploring Consumer-Based Brand Equity In Bangladesh: A Study On Bangladesh Apparel Industry
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Journal of Pharmaceutical …,
2023 |
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[58]
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Firms' proactive contribution towards carbon neutrality
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2023 |
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[59]
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Using the Machine Learning Naive Bayes Algorithms for Sentiment Analysis on Online Product Reviews in the Air of Energy Optimization
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E3S Web of Conferences,
2023 |
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[60]
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The impact of co-creation on brand image in skincare
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2023 |
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[61]
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IMPACT OF ADVERTISEMENT ON CONSUMERS'BUYING BEHAVIOR THROUGH PERSUASIVENESS, BRAND IMAGE, AND CELEBRITY …
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2023 |
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[62]
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STUDY ON THE IMPACT OF BRAND IMAGE ON CONSUMERS'PURCHASE INTENTION: CASE STUDY OF PINDUODUO
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2023 |
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[63]
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Impact of Artificial Intelligence and Advertisement on Project Customer Engagement and Project Success in Project based Firm with Mediating Role of Brand …
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2023 |
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[64]
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The Impact of lean supply chain strategy on consumers' purchasing behavior: the case of dental hospitals
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E3S Web of Conferences,
2023 |
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[65]
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Dampak pengetahuan produk dan citra merek terhadap minat beli yang dimediasi oleh kepercayaan konsumen
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JPPI (Jurnal Penelitian Pendidikan Indonesia),
2023 |
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[66]
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Brand Image of Mobile Phones and Customer Patronage in Uyo, Akwa Ibom State, Nigeria.
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International Journal of …,
2023 |
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[67]
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Effect of Brand Image of a Company on Consumer Purchase Intention
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Journal of Informatics Education and …,
2023 |
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[68]
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The fashion consumer purchase patterns and influencing factors through big data-Based on sequential pattern analysis
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The Research Journal of the Costume Culture,
2023 |
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[69]
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How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?
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International Conference on Fashion …,
2023 |
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[70]
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Gen Z Consumers' Purchase Intention Towards Organic Cosmetic Brands Advertised on Social Media
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2023 |
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[71]
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PENGARUH BRAND AWARENESS, BRAND POSITIONING, DAN BRAND IMAGE TERHADAP LOYALITAS DENGAN BRAND SATISFACTION SEBAGAI VARIABEL …
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JMBI UNSRAT (Jurnal Ilmiah …,
2023 |
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[72]
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# Bhayplastik Campaign Via Instagram by Telkomsel to Build Environmentally Friendly Brand
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E3S Web of Conferences,
2023 |
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[73]
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PENGARUH DESAIN KEMASAN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN (Studi Pada Konsumen Le Minerale di Kota …
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Jurnal Rekognisi …,
2023 |
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[74]
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Social Media Interaction, Brand Engagement, Awareness and Image of a Well-known Traditional Chinese Pastry Shop During Covid-19 Pandemic
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International Journal of …,
2023 |
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[75]
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Impact of Social Media Marketing on Brand Equity of Small & Medium-sized Enterprises (SMEs) in UAE
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European Journal of Business and Strategic …,
2023 |
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[76]
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The effect of social media marketing activities on brand awareness, brand image and brand loyalty for the Netflix brand
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Journal of Management Science …,
2023 |
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[77]
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PENGARUH PRODUCT QUALITY, BRAND IDENTITY, PRICING STRATEGY, DAN PROMOTION TERHADAP PURCHASING DECISION
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… : Ekonomi Bisnis & …,
2023 |
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[78]
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Aktivitas Pemasaran Media Sosial terhadap Citra Merek Sepatu Kompas
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Management Studies and Entrepreneurship …,
2023 |
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[79]
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How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension
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Asian Management and Business Review,
2023 |
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[80]
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Determinan Keputusan Pembelian Helm Di Kota Surabaya: Harga, Citra Merek, Gaya Hidup, Dan Kualitas Produk
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Jurnal of Management and …,
2023 |
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[81]
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The relationship between Perceptual Mapping and Marketing Effectiveness in Private Universities in Egypt
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The Academic Journal …,
2023 |
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[82]
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Influence of Brand Image and Service Quality toward Purchase Decisions through Tokopedia
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Labs: Jurnal Bisnis dan Manajemen,
2023 |
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[83]
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The Influences of Kopiko's Product Placement in Korean Drama Towards Indonesian Korean Drama Viewers Purchase Intention
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7th Global Conference on …,
2023 |
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[84]
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Effects of the Thriving Local Makeup Brands to Purchasing Behavior of Students Studying within the City of Manila
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International Journal of …,
2023 |
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[85]
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Religiosity, Brand Image, and Behavioral Intention: An Investigation for Halal Restaurant
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Advances in Science and …,
2023 |
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[86]
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Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia
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Qubahan Academic …,
2023 |
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[87]
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The Influence of Jama'ah Trust and Company Image on the Satisfaction of Jama'ah Umrah Hajj Travel Arminareka
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Indonesian Journal of …,
2023 |
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[88]
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EXPLORING CONSUMER INTENTIONS TOWARD HALAL COSMETICS WITH THE MODERATING ROLE OF HALAL AWARENESS: THE CASE OF INDONESIAN …
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… International Journal of …,
2023 |
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[89]
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CUSTOMER SATISFACTION MEDIATES THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER LOYALTY
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Sosiohumaniora,
2023 |
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[90]
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Tinjauan Visual Brand Identity Beberapa Brand Produk Makaroni Pedas Sebagai Acuan Perancangan Logo
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2023 |
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[91]
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Exploring Trust Dynamics in Islamic Insurance Company
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Al-Amwal: Jurnal Ekonomi …,
2023 |
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[92]
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The Influences of Perceived Value on Purchase Intention towards Sportswear among Youth in Perlis, Malaysia
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… Journal of Business …,
2023 |
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[93]
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Evaluation of preferences for concrete admixtures using statistical perception techniques in the procurement management for the Colombian construction market
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Carrillo, JAS Rojas, MJR Varon… - Procedia Computer …,
2023 |
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[94]
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SHAPING MILLENNIALS'ATTITUDES TOWARDS LUXURY BRANDS IN INTERNATIONAL CITIES: THE CASE OF ABU DHABI
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BAU Journal-Society, Culture and Human …,
2023 |
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[95]
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Structural Model Kekuatan Kualitas Website dalam Membangun Citra Perguruan Tinggi
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Jurnal Teknologi …,
2023 |
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[96]
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Developing Human Capability to Believe in Bhutan
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South Asian Journal of Human …,
2023 |
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[97]
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An empirical study to identify consumer brand relationships during a crisis
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Indian Journal of …,
2023 |
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[98]
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Marketplace analysis: The Effect of E-Service Quality, Product Brand Perception and Social Support on Repurchase through Consumer Satisfaction and Trust
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International Journal of Electronic Commerce Studies,
2023 |
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[99]
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The Service quality, corporate image, satisfaction, and loyalty: A study of Sharia banks in rural areas during COVID-19
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al-Uqud: Journal of Islamic …,
2023 |
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[100]
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The Role of Celebrity Endorser, Product Attractiveness in Improving Brand Image
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Jurnal Maksipreneur: Manajemen …,
2023 |
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[101]
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User-Generated Content (UGC) Influences on Purchase Intention Using Mobile Food Ordering Apps (MFOAs)
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… Conference on Information …,
2023 |
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[102]
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Preferensi Masyarakat Terhadap Potensi Maskot Wisata di Kota Sukabumi Provinsi Jawa Barat
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Jurnal Kajian Pariwisata,
2023 |
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[103]
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THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY TOWARD CUSTOMER SATISFACTION OF HOTEL INDUSTRY IN THAILAND
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… RESEARCH CONFERENCE IN …,
2023 |
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[104]
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GAVI: A Category-Aware Generative Approach for Brand Value Identification
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Proceedings of the 6th …,
2023 |
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[105]
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THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION
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Eksis: Jurnal Riset …,
2023 |
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[106]
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Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia
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… Manajemen, Koperasi, Dan …,
2023 |
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[107]
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Čimbenici utjecaja na namjeru kupnje marke u kategoriji proteinskih suplemenata
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2023 |
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[108]
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PENGARUH KUALITAS PRODUK DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOPI NAKO SUMMARECON BEKASI
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EDUTURISMA,
2023 |
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[109]
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PENGARUH KECINTAAN MEREK, KOMITMEN MEREK, KEPERCAYAAN MEREK TERHADAP LOYALITAS PENGGUNA PRODUK IPHONE DI KOTA MADIUN
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SIMBA: Seminar Inovasi …,
2023 |
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[110]
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The impact of brand image on purchase decision
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Kinerja: Jurnal Ekonomi dan …,
2023 |
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[111]
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PENGARUH ATRIBUT RESTORAN TERHADAP PREFERENSI MEREK (Studi Pada Hungrypedia Cirebon)
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2023 |
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[112]
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Intermediasi Minat Beli Terhadap Keputusan Pembelian Melalui Digital Marketing Dan Citra Merek
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EDUTURISMA,
2023 |
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[113]
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MODEL PENGUATAN BRAND LOYALTY MELALUI BRAND AWARENESS, PERCEIVED VALUE DAN BRAND IMAGE
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2023 |
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[114]
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THE ANTECEDENT FACTORS ON CUSTOMERS'SATISFACTION USING THE SERVICES OF ZHONGHAN TAXATION CO., LTD.
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Procedia of Multidisciplinary Research,
2023 |
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[115]
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Rola marki w identyfikacji schematów przebiegu konsumenckiego procesu decyzyjnego przy zakupie samochodu osobowego
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|
Journal of Modern Science,
2023 |
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[116]
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新北市連鎖健身俱樂部品牌形象, 品牌權益與認雉價值
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運動研究,
2023 |
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[117]
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DETERMINAN KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL DI INDONESIA
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2023 |
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[118]
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The role of the brand in identifying patterns of the consumer decision-making process on the example purchasing a passenger car
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|
Journal of Modern Science,
2023 |
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[119]
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Pengaruh Pemasaran Digital, Citra Merek, Dan Gaya Hidup Terhadap Keputusan Pembelian dalam Memilih Coffee Shop di Kota Yogyakarta
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2023 |
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[120]
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BUDUĆNOST RAZVOJA TRGOVAČKIH MARKI U SVIJETU I REPUBLICI HRVATSKOJ
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2023 |
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[121]
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Os memes ea sua influência na imagem de marca
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|
2023 |
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[122]
|
PENGARUH GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SHIHLIN TAIWAN STREET SNACKS TRANS STUDIO MALL …
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2023 |
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Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
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Marketing strategies and sales performance in the commercial banks in Bujumbura, Burundi
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THE IMPACT OF BRAND IMAGE, BRAND TRUST AND CUSTOMER SATISFACTION TOWARDS BRAND LOYALTY (A CASE STUDY OF OPPO SMARTPHONE IN …
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2018 |
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TOURISM AS AN EFFECTIVE TOOL TO STIMULATE ECONOMIC GROWTH: THE CASE OF SRI LANKA
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The Influence of Corporate, User, and Product Images on Purchase Decision of Nitrogen at PERTAMINA Gas Stations.
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The influence of brand image, service quality and guest satisfaction on guest loyalty.
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2018 |
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User Acceptance of Hedonic Information System: A Structural Equation Model to Understand why Some People Prefer Apple Products
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Excellence in Services 21th International Conference Conference Proceedings,
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Η επίδραση της εικόνας της επωνυμίας στην αγοραστική συμπεριφορά του καταναλωτή στην διεθνή βιομηχανία της μόδας: mία συγκριτική μελέτη ανάμεσα στην Ελλάδα …
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Palankaus vartotojo požiūrio į prekės ženklą formavimas taikant istorijų pasakojimą vaizdo reklamose
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[640]
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The impact of service quality and brand image toward customer loyalty in the indonesian airlines industry
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Building Competitive Advantage for Economic Performance: A Study of the Palm Plantation Company in West Kalimantan
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2018 |
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Youth travelers and waste reduction behaviors while traveling to tourist destinations
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Journal of Travel & Tourism Marketing,
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品牌形象, 體驗行銷對顧客忠誠度與再購意願之研究-以蘋果公司之 iPhone 為例
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2018 |
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PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT RESERVASI HOTEL BINTANG 4 DAN ATAU BINTANG 5 MELALUI CITRA MEREK …
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2018 |
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Consumer-Side Decision Factors on Their Selection of Bottled Water Brands: Statistical Method Study in a Kosovo Sample
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Ekonomika (Economics),
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THE RELATION BETWEEN THE LANDSCAPE DESIGN AND BRAND IMAGE IN PURCHASE PREFERENCES OF TOURISTS: THE CASE OF SAFRANBOLU …
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The sustainability of Ar-Rahnu practices
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The Relationship of Brand Image in The Involvement Of Costumer Purchase Decision: An Applied Study To A Sample Of Students Of The College Of …
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Pengaruh Citra Merek Terhadap Penyesalan Pasca Pembelian Produk Nevada di Matahari Department Store
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Branding-how it influences customer behavior?
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“I'm not greening it”: An explorative study of greening strategies affect on consumers' brand image
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2018 |
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Prepared by Abdallah (Mohd Rawhi) Shaker AL-Ashqar Supervised by Prof. Hebah HO Nasereddin
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An Investigation of the Psychometric Properties of the Strong Brand Questionnaire in Sport
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THE IMPACT SERVICE QUALITY, CORPORATE IMAGE, PRICE PERSEPTION AND CUSTOMER VALUE TO CUSTOMER SATISFACTION
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Asian Journal of Business and Management Sciences,
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Local Brand vs Imported Brand: An analysis of Brand Image on Customer Satisfaction and Behavioural Intention.
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[656]
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Willingness to eat an insect based product and impact on brand equity: A global perspective
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Space of Culture and Brand in Sequel of Telugu Films: A Qualitative Study
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Holistic Approaches to Brand Culture and Communication Across Industries,
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Determinants of Customers' Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience
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Global Business Review,
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Product Quality, Brand Image and Pricing to Improve Satisfaction Impact on Customer Loyalty
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The Influence of Product Price on Consumers' Purchasing Decisions
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Mitigating divestment stigma: a legitimation perspective
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Kybernetes,
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Challenging coopetitive branding alliances: a study on how coopetitive branding affects consumers' brand image
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Thesis,
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[663]
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Brand Image Theoretical Aspects
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Determinants of Competitive Advantage and Institution Image
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Influencers impact on the decision-making among generation Y & Z Swedish females when purchasing fast fashion
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Four essays on social interaction models
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The Effect of Consumer Innovativeness, Perceived Benefits, Perceived Risk, and Brand Image in the Decision to Buy Online
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Brand Anthropomorphism: Collegiate Mascots and Social Media
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Driving Customer Appeal Through the Use of Emotional Branding,
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How Product Brand Effects Consumer Decision
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Modern Approaches for Intelligent Information and Database Systems,
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The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia
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Brand Image Effect on Selecting Place of Dentures Fabrication at Integrated Specialist Clinic of RSGM FKG UNAIR
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Traditional market days and branding strategies in Marketing
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A STUDY ON CONSUMERS OPINION TOWARDS PATANJALI PRODUCTS AS A NEW FMCG ENTRANT IN THE MARKET
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STRATEGI BRANDING USAHA KECIL INDUSTRI PEMPEK KELURAHAN 2 ULU DAN 26 ILIR PALEMBANG
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BRAND INFLUENCE ON CONSUMERS'BEHAVIOR TOWARDS PURCHASING MOBILE PHONE
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Sci.Int.(Lahore),
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[676]
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Effect and Impact of Brand, Trust, and Halal Products towards Switching Barrier on the Loyalty of Tabita Cosmetic Users (Case Study: Students of Faculty of Economics and Business, UNPAB)
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Saudi Journal of Humanities and Social Sciences,
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The Influence of Corporate Business Strategy on Competitive Advantage: A Case of Safaricom Limited
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The impact of acquisitions of small social enterprises by giant multinational corporations on the consumers' brand perception of the acquired firm: the case of Ben & …
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[679]
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The Influence of Corporate, User, and Product Images on Purchase Decision of Nitrogen at PERTAMINA Gas Stations
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Pertanika Journal of SOCIAL SCIENCES & HUMANITIES,
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The Effect of Advertisement and Brand Image on Consumer Buying Behaviour in Nigeria
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International Journal of Business and Tehnopreneurship,
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STRATEGI BRANDING PADA RUMAH SAKIT NATIONAL HOSPITAL SURABAYA
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CITY BRANDING AND THE CASE OF ISPARTA
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ICSER-International Center of Social Science & Education Research,
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Pengaruh Citra Merek, Kepercayaan dan Produk Halal terhadap Switching Barrier dan Dampaknya Terhadap Pengguna Kosmetik Tabita (Studi Pada Mahasiswa …
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2018 |
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[684]
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A STUDY ON CONSUMER BUYING BEHAVIOUR AMONG COLLEGE STUDENTS TOWARDS COSMETIC PRODUCTS IN CALICUT CITY, KERALA
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PARIPEX - INDIAN JOURNAL OF RESEARCH,
2018 |
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[685]
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An empirical investigation into the behavioural aspects of OBC participation for the brand using the commitment-trust theory of relationship marketing
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2018 |
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[686]
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PENINGKATAN PEMASARAN MELALUI PACKAGING INNOVATION USAHA MIKRO DAN KECIL DI KOTA PALEMBANG
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Prekių ženklų krizės ir jų komunikacijos strategijos
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Preki? ?enkl? kriz?s ir j? komunikacijos strategijos,
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The brand crisis and communication strategies
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Informacijos mokslai,
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Estratégias de construção e comunicação de marca: um estudo de casos múltiplos do mercado brasileiro de cervejas especiais
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2018 |
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[690]
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Brand management that creates value to customer: the case of Zara brand
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2018 |
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[691]
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" Unethical advertising through social media"-A case study investigating ethical marketing issues in fast food industry of Ireland
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2018 |
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[692]
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THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
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[693]
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THE EFFECT OF PRICE, PRODUCT QUALITY, PROMOTION, SOCIAL FACTOR, BRAND IMAGE ON PURCHASE DECISION PROCESS OF LOOP PRODUCT ON …
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2018 |
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[694]
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THE FACTOR INFLUENCING CUSTOMER PREFERENCE TOWARDS INTERNATIONAL FOOD AND BEVERAGE FRANCHISE IN MALAYSIA
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[695]
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Exploring Facebook Review Attributes Triggering Diners' Restaurant Choice.
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ASA University Review,
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[696]
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Role of web design for image brand toward business
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IOP Conference Series: Materials Science and Engineering,
2018 |
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[697]
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Brand Image as a Facilitator of Relationship Initiation
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DEVELOPING INSIGHTS ON BRANDING IN THE B2B CONTEXT,
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[698]
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The influence of brand awareness and brand image on brand equity–an empirical study of logistics service providers
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2018 |
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[699]
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Perceptions of craft beer brands as determined by female consumers in Ireland
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2018 |
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Cooperative Banking in Europe Today: Conclusions
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New Cooperative Banking in Europe,
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[701]
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Acculturative Products Uniqueness Antecedence for Successful Marketing Performance.
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DLSU Business & Economics Review,
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[702]
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The impact of Electronic bills on customer satisfaction: a field study on Efawateercom users. أثر الدفع الالكتروني على رضا الزبائن في الاردن: دراسة ميدانية على …
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2018 |
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[703]
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The impact of experiential marketing on spirit brands' desirability in France
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2018 |
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[704]
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INTEGRATED MARKETING COMMUNICATION AND BRAND POSITIONING OF SELECTED NIGERIAN COMMERCIAL BANKS IN IBADAN
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2018 |
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[705]
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Destination branding analytical study applied to Sultanate of Oman as a tourism destination
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2018 |
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[706]
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Artikel ilmiah
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2018 |
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[707]
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Plano de marketing: Nunex
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2018 |
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[708]
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The Effect Of Price, Product Quality, Promotion, Social Factor, Brand Image on Purchase Decision Process of Loop Product on Youth Segment (Case …
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2018 |
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[709]
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Factors influencing consumption behaviour of fashion clothing brands amongst Generation Z female consumers in Durban.
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2018 |
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[710]
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Impact of Brand Image on Consumer Buying Behavior
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2018 |
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[711]
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The Impact Analysis of the English Brand and Brand Equity in Y-Generation Selection of the E-commerce
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2018 |
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[712]
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Driving customer appeal through the use of emotional branding.
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2018 |
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[713]
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Orrensalo (2018).'Brand Image as a Facilitator of Relationship Initiation'
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2018 |
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[714]
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The effect of online advertisement on young females' perception on beauty
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2018 |
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[715]
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The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
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2018 |
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[716]
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Salience of Corporate Brand among users of Product Brands in the Portfolio
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Seventeenth AIMS International Conference on Management,
2018 |
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[717]
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CONSUMER INVOLVEMENT, CONSUMER ONLINE ENGAGEMENT, AND CONSUMER LOYALTY IN AIRLINE AND HOSPITALITY SERVICES AMONG …
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2018 |
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[718]
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DEVELOPING A PROMOTION STRATEGY FOR A NEW PRODUCT: USING THREE FIRMS IN NIGERIA
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2018 |
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[719]
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Acculturative Products Uniqueness Antecedence for Successful Marketing Performance
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2018 |
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[720]
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Study on Servequal Gap Analysis and Quality Excellence in Travel Industry
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IOSR Journal of Business and Management,
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[721]
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HOW DOES SAMSUNG ABLE TO MANAGE SUSTAINABLE CORPORATE BRAND THROUGH CONSUMER LOYALITY?(The customer's perceived study of Samsung Corporate Brand)
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2018 |
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[722]
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Effect and impact of brand, trust, and halal products towards switching barrier on the loyalty of Tabita cosmetic users (Case study: Students of Faculty of Economics …
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2018 |
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[723]
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Pengaruh Social Media Influencer terhadap Purchase Intention pada merek kosmetik Wardah dengan Brand Image sebagai Variabel Medias
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2018 |
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[724]
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The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in …
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2018 |
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[725]
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Corporate Branding and its role in achieving Business excellence-Evidence from a local food Company
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2018 |
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[726]
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BRANDING BAGI SEBUAH DESA
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2018 |
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[727]
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The Relation Between the Landscape Design and Brand Image in Purchase Preferences of Tourists: The Case of Safranbolu and Nevşehir, in Turkey
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2018 |
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[728]
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The Effect Of Price, Product Quality, Promotion, Social Factor, Brand Image on Purchase Decision Process of Loop Product on Youth Segment (Case Study of Pt …
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2018 |
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[729]
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MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR …
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2018 |
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[730]
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The impact of Electronic bills on customer satisfaction: a field study on Efawateercom users. أثر الدفع الالكتروني على رضا الزبائن في الاردن: دراسة ميدانية …
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2018 |
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[731]
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Brand influence on consumer behavior towards purchasing mobile phone
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Journal of Science, 30 (93), 345,
2018 |
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[732]
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RESEARCH JOURNEY
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Strategies,
2018 |
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[733]
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Place Marketing, Tinjauan Bisnis dan Empirik
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2018 |
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[734]
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The competitive advantages theoretical aspects
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Ecoforum,
2018 |
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[735]
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Perception of Filipino Students towards Brand Equity in social media
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International Journal of Advanced Engineering, Management and Science,
2018 |
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[736]
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ANALISIS PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN PRODUK SEPATU BATA DI KOTA …
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2018 |
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[737]
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Developing a promotion strategy for a new product: Usingthree firms in Nigeria
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2018 |
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[738]
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Effect and impact of brand, trust, and halal products towards switching barrier on the loyalty of Tabita cosmetic users (Case study: Students of Faculty of …
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2018 |
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[739]
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Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Mediasi Kepuasan Pelanggan (Studi Pada Pelanggan Superindo di Salatiga)
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2018 |
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[740]
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Assessment of customer based brand equity and its impact on hospital selection intention in private health care enterprises
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2018 |
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[741]
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Model of consumer decision making: an empirical study at credit card customer in Jakarta
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International Review of Management and Marketing,
2018 |
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[742]
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PERCEPTION OF KOREAN BRANDS AMONG INDIAN AND KOREAN MILLENNIALS.
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Journal of International Marketing & …,
2018 |
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[743]
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Analisis Customer Interface Pada Situs Web Lemonilo
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Jurnal Administrasi Bisnis,
2017 |
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[744]
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Brand Image and Mobile Phone Buying Intention among University Students in Bauchi Metropolis, Nigeria
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Nigerian Journal of Management …,
2017 |
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[745]
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Dampak Webrooming Dalam Keputusan Pembelian Branded Clothing (Studi Pada Masyarakat Domisili Kota Salatiga)
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2017 |
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[746]
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Pengaruh Citra Merek, Promosi Penjualan dan Keragaman Produk Terhadap Keputusan Pembelian Produk Giordano
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2017 |
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[747]
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Peubah-Peubah Yang Memengaruhi Pembeli Menggunakan Gerai Virtual Fesyen
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2017 |
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[748]
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Antropomorfinio prekės ženklo personažo įtaka vaikų maisto produktų pasirinkimui
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2017 |
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[749]
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ARTIKEL Dr. Hastarini Dwi Atmanti, SE, M. Si: The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in …
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2017 |
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[750]
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Driving customer appeal through the use of emotional branding
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2017 |
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[751]
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Theory of Planned Behavior and Product Competitiveness Towards Halal Food Products Buying Decision: A Comparative Study Between Indonesia and Philippines.
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THESIS,
2017 |
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[752]
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Structural Model of Influence of Brand Ambidexterity on Studentsʼ Commitment with Considering Mediating Role of Brand performance and Brand Image (Case …
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2017 |
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[753]
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Implementasi Tagline pada Desain Kampoeng Pacitan Bungalow & Restoran
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2017 |
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[754]
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Analisis Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Kepuasan Konsumen Produk Serabi Di Kota Surakarta (Studi Kasus Pada Konsumen Srabi …
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2017 |
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[755]
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Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr)
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2017 |
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[756]
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PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN …
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2017 |
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[757]
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Using ZMET technique for exploring current and ideal brand image
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2017 |
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[758]
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Marketing research trend in Iran: An analytical review
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Management Research in …,
2017 |
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[759]
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Faktor-faktor yang Mempengaruhi customer switching dari taksi konvensional ke taksi online
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2017 |
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[760]
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Perlindungan Hukum Terhadap Hak Merek Perusahaan di Kota Makassar
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2017 |
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[761]
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Strategi Kampanye Pariwisata Kota Manado Dalam Meningkatkan Jumlah Kunjungan Wisatawan (Studi Kasus Program “Mari Jo Ka Manado”)
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2017 |
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[762]
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ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN PRODUKSERABI DI KOTA SURAKARTA (STUDI KASUS PADA KONSUMEN SRABI NOTOSUMAN)
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Jurnal Agrista,
2017 |
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[763]
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THE INFLUENCE OF PRODUCT AND COMPANY IMAGE ON SAVING DECISION THROUGH TRUST VARIABLE AT THE PEOPLE'S CREDIT BANK EKA …
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2017 |
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Digital Purchasing: On-Line Teenager Behavior through Analysis of Social Data (Danish Teenager case)
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Pengaruh Green Brand Image, Green Satisfaction dan Green Trust Terhadap Green Brand Equity pada Produk Kosmetik The Body Shop
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PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MINAT …
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A Critical Review on Students' Decision in Selecting Private University
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Percepción transcultural de la personalidad de marca de la bebida energética Redbull
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PENGARUH CITRA PRODUK TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA PT. BANK RAKYAT …
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Perlindungan Hukum terhadap Hak Merek Perusahaan diKota Makassar
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Forming brand identity and promotion strategy of creative industry in Indonesia
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Understanding consumer loyalty using neural network
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An investigation on the role of sponsorship on rugby and its brand perception on consumers-case of Vodafone, Ireland.
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MARKETING STRATEGIES IN CREATING BRAND IMAGE OF FMCG IN INDIA WITH SPECIAL REFERENCE TO STORE PROMOTION
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The role of brand image in building customer loyalty in the fashion E-retail industry of South Africa
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Social Media Marketing strategy for Emeteclass, Lda to penetrate into Finland market
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The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in Indonesia
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Analysis Of The Strategy And Of The Level Of Consumer Satisfaction Regarding An Bakery Company
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User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention
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STUDY ON DESTINATION IMAGE, SATISFACTION, TRUST AND BEHAVIORAL INTENTION
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Impact of Brand Image on Consumer Buying Behavior in Retail Industry of USA
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Experiential Marketing Creative Antecedence for Success of Brand Loyalty: The Users of Perfume for Body in Indonesia
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The impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia
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THE RELATIONSHIP BETWEEN SOCIAL MEDIA WORD-OF-MOUTH, CONSUMER-BASED BRAND EQUITY AND CONSUMER RESPONSE AMONG AUTOMOTIVE …
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Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)
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Mitigating the Stigma Associated with Divestment-a Legitimation Perspective
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Measuring Brand Awareness in a Random Utility Model
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ROLE OF WORD-OF-MOUTH WITHIN THE CBBE COMPONENTS AND BRAND LOYALTY OF ARUGUM BAY AS TOURIST DESTINATION: A STUDY AMONG …
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ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN PRODUK SERABI DI KOTA SURAKARTA (STUDI …
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THEORY OF PLANNED BEHAVIOR AND PRODUCT COMPETITIVENESS TOWARDS HALAL FOOD PRODUCTS BUYING DECISION: A COMPARATIVE STUDY BETWEEN INDONESIA AND PHILIPPINES
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PERCEPTION OF RESIDENTS TOWARDS COMMUNITY TOURISM IMPACTS: A CASE STUDY AT MOUNT LAVINIA, SRI LANKA
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AVALIAÇÃO DE IMAGEM, COMUNICAÇÃO E REPUTAÇÃO DE MARCA POR MEIO DE MINERAÇÃO DE OPINIÕES EM REDES SOCIAIS
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The Impact of Country of Origin on Retail and Wholesale Brands in the UK Fashion Industry
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Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local tourists
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Consumers perception towards white durable goods: a review model & conceptual framework
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THE IMPACT OF BRAND IMAGES ON THE PURCHASING BEHAVIOR OF BUSINESS-TO-BUSINESS MARKET PARTICIPANTS
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A Study of Factors Influencing Customer Choice Decision In Renting Apartment In Bangkok
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Consumer Behavior and Fascinating Challenges on Household Laundry and Dishwashing
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Zīmolu tēlu ietekme uz biznesa-biznesam tirgus dalībnieku pirkšanas paradumiem.
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Enhancing customer loyalty in Hard Rock Café Helsinki through Service Design
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Pengaruh experiential marketing, brand image dan perceived value terhadap customer satisfaction dan customer loyalty pada restoran Solaria di Surabaya
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Peran Religiusitas dalam Memoderasi Proses Keputusan Individu dalam Memilih Sekolah Dasar Islam Terpadu di Karanganyar
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شناسایی و رتبه بندی عوامل موثر بر مصرف برندهای خارجی در صنعت مد لباس (مورد مطالعه: شهر اصفهان)
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Tourists' Perceptions on Ecotourism Destination Brand (A Case Study Of Taman Wisata Alam Angke Kapuk-Twaak)
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The Effects of Corporate Brand Image on the Consumer Behavior: the Lebanese Insurance Sector.
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PREDICTORS OF CONSUMERS'BRAND LOYALTY TOWARDS PETROLEUM BRAND IN THE NORTHERN REGION OF PENINSULAR MALAYSIA
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The effects of maintenance on public buildings: a case study of some public buildings in the Salaga township, East Gonja District in the Northern Region
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2016 - University of Education,
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Kurumsal imaj yönetimi-kurumsal imajın çalışanlar tarafından algılanması-Havayolu işletmesi örneği
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Investigating Relationship Between Brand Image, Brand Credibility and Brand Equity
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Organizacijos kaip geriausio darbdavio įvaizdį lemiantys veiksniai
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Institutional repository of Kaunas University of Technology,
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Melons as Lemons: Asymmetric Information, Consumer Learning and Seller Reputation
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THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ACTUAL PURCHASE BEHAVIOUR WITH MEDIATING ROLE OF BRAND EQUITY: A STUDY ON LOCAL FOOD BRANDS
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A city branding framework for selected cities in the North West Province
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Factors affecting milk yield, lactation length and milk composition of dual-purpose cattle in Ashanti region of Ghana
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2014 |
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Sustainability Accelerator in Bhutan: Practicing Community Empowerment & Local Leader Development
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The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops
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A LITERATURE REVIEW ON EMOTIONAL BRANDING AND ITS ANTECEDENTS
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Consumers of Indonesian Wardah Cosmetics are the Focus of an Analysisis of Visual Storytelling Marketing
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Decision Analytics Journal
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The path of designing: An analytic approach to product and brand with a case study of Turkish Raki bottles
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FINETUNING A BUSINESS VOICE
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Otel Markalarının Dijital İçerik Pazarlaması Kapsamında Paylaştıkları Reels Videolarda Hikâyeleştirilmiş İçerik Kullanımına Yönelik Bir Araştırma
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THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ACTUAL PURCHASE BEHAVIOUR WITH MEDIATING ROLE OF BRAND EQUITY: A STUDY ON …
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Satın alma tarzlarının marka imajı üzerinde olası etkileri: Süt ve süt ürünleri pazarına yönelik bir çalışma
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Áhrif Instagram á sýnineyslu
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Markaðsstjóri er ekki bara markaðsstjóri
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A STUDY ON IMPORTANCE OF BRAND MARKETING FOR PROMOTION OF PRODUCT
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The Hurdle Delivering Affordable Housing: Experienced from Pr1ma Project
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IMPACT OF BRAND IMAGE IN CONSUMER BUYING BEHAVIOR IN PACKAGED EDIBLE ITEMS
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Brand Image Strategies in Product and Brand Management
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Research in Social Sciences
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Relationship Between Corporate Social Responsibility, Brand Equity, Customer Trust and Usage Decisions in the Hotel Industry
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Practicas “verdes” y co-creación de valor en la relación huésped-hotel: Un análisis cross-cultural España-Colombia
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Identité vs. Image de marque de Fred Perry
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Tác động của chât lượng dịch vụ đến hình ảnh thương hiệu Trường Đại học Kiên Giang
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IMPACT OF BRAND IMAGE ON ONLINE CONSUMERS PURCHASE: A STUDY ON APPARELS SECTOR
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AS Manideep
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Impact of Brands on Consumer Buying Behavior: an Empirical Study on Mobile Phone Buyers John Lester M. Manuba1, Angel Mae S. Reyes1, Donna …
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JLM Manuba, AMS Reyes
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İhracatçı firmaların küresel pazarlarda uyguladığı markalama stratejilerinin belirlenmesi; Ankara mobilya sanayi örneği
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Einflussfaktoren auf die Wahrnehmung von Blockchain basierten Marken und deren Assetklasse
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Að haga seglum eftir vindi. Reynsla markaðsstjóra af því að skapa sérstöðu á orkudrykkjamarkaði
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KONSENTRASI MANAJEMEN PEMASARAN JURUSAN MANAJEMEN
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Μέτρηση ικανοποίησης πελατών της επιχείρησης ένδυσης κατά την περίοδο της πανδημίας του covid-19
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[872]
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" Gender effect of the brand name on the perception of consumers
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