Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model

Journals Menu

Follow SCIRP

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model"
written by Mark Chicha, Jackson Phiri,
published by Open Journal of Business and Management, Vol.12 No.1, 2024

has been cited by the following article(s):

[1]	Maximizing productivity, harnessing the power of portable gadgets for SMTE business communication in Eastern Cape peri-urban areas
	International Journal of Business Ecosystem & Strategy …, 2024

Follow SCIRP

[1]	Maximizing productivity, harnessing the power of portable gadgets for SMTE business communication in Eastern Cape peri-urban areas International Journal of Business Ecosystem & Strategy (2687-2293), 2024 DOI:10.36096/ijbes.v6i2.519

[2]	SMEs and digital marketing: A perspective of behavioral reasoning theory Tourism and Hospitality Research, 2024 DOI:10.1177/14673584241300600