A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint

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ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.org/journal/ajibm
E-mail: ajibm@scirp.org

"A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint"
written by Lei Shen, Cuijuan Qin, Chu Luo,
published by American Journal of Industrial and Business Management, Vol.10 No.4, 2020

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