The Impact of Product Nickname on Consumer Product Evaluation

American Journal of Industrial and Business Management

ISSN Print: 2164-5167
ISSN Online: 2164-5175
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"The Impact of Product Nickname on Consumer Product Evaluation"
written by Yanjing Lin, Haiquan Chen,
published by American Journal of Industrial and Business Management, Vol.10 No.2, 2020

has been cited by the following article(s):

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