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Unveiling the complex dynamics of masstige and social value: effects on loyalty and interplay with attitudes
Quality & Quantity,
2025
DOI:10.1007/s11135-025-02070-5
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When Tradition Meets Innovation: A Mixed-Methods Investigation of Factors Influencing Chinese Consumers' Purchase Intentions for Meat Substitutes
Food Ethics,
2024
DOI:10.1007/s41055-024-00151-z
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Achieving Sustainable Business Through AI, Technology Education and Computer Science
Studies in Big Data,
2024
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When Tradition Meets Innovation: A Mixed-Methods Investigation of Factors Influencing Chinese Consumers' Purchase Intentions for Meat Substitutes
Food Ethics,
2024
DOI:10.1007/s41055-024-00151-z
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Customer Bank Switching Behaviour in Zimbabwe’s Retail Banking Sector of Zimbabwe
African Journal of Commercial Studies,
2024
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Factors Influence Customer Churn on Internet Service Provider in Indonesia
TIJAB (The International Journal of Applied Business),
2022
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[7]
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The role of individual service and team-based service price in the online environment: A view from the price difference
Frontiers in Public Health,
2022
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How level 5 leadership escalates organizational citizenship behaviour in telecom sector of Pakistan? Exploring mediatory role of organizational dissent
PLOS ONE,
2022
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The Influence of Demographic Matters and Interest on Passenger’s Switching Intention: Evidence of Travelers in the Developing Country Indonesia
The Open Transportation Journal,
2021
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ROLE OF CONSUMER PSYCHOLOGICAL STUDIES IN FAST FOOD INDUSTRY
International Journal of Marketing Research Innovation,
2021
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Green Marketing as a Positive Driver Toward Business Sustainability
Advances in Marketing, Customer Relationship Management, and E-Services,
2020
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Critical success factors for sustainable entrepreneurship in Pakistani Telecommunications industry: a hybrid grey systems theory/ best-worst method approach
Management Decision,
2020
DOI:10.1108/MD-08-2019-1133
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