Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty"
written by Xi Zhang,
published by Open Journal of Business and Management, Vol.7 No.2, 2019

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[1]	Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study Journal of Travel & Tourism Marketing, 2024 DOI:10.1080/10548408.2023.2293022

[2]	Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study Journal of Travel & Tourism Marketing, 2024 DOI:10.1080/10548408.2023.2293022

[3]	The Effect of Perceived Service Quality on Brand Loyalty: The Case of 5 Star Hotels in Tourism Sector International Journal of Business and Economic Studies, 2024 DOI:10.54821/uiecd.1532249

[4]	THE IMPACTS OF BRAND EXPERIENCES ON CUSTOMER SATISFACTION AND ELECTRONIC WORD OF MOUTH Business: Theory and Practice, 2020 DOI:10.3846/btp.2020.11965