has been cited by the following article(s):
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[1]
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Power of aroma marketing in branding: Design of available methological approaches
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Inproforum,
2024 |
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[2]
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As estratégias de comunicação da marca Madeira ea evolução do perfil do turista
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2024 |
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[3]
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Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases
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МАРКЕТИНГ І ЦИФРОВІ …,
2023 |
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[4]
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Economic and Social Development (Book of Proceedings), 96th International Scientific Conference on Economic and Social Development–
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Bogavac,
2023 |
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[5]
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INFLUENCE OF TWO-STEP FLOW THEORY SUPPORTED BY NEUROMARKETING METHODS ON CONSUMERS PERCEPTION–THE THEORETICAL …
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Economic and Social Development …,
2022 |
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[6]
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Economic and Social Development (Book of Proceedings), 90th International Scientific Conference on Economic and Social Development–
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Journal of International & …,
2022 |
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[7]
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Influence of Two-Step Flow Theory Supported by Neuromarketing Methods on Consumers Perception–The Theoretical Overview
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Economic and Social Development: Book …,
2022 |
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[8]
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Competitividad y comportamiento del consumidor en Los Rayos FLJE SAC, Santiago de Surco 2021
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2021 |
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[9]
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" The Influence Of Color In Religious Symbolism On Consumer Behavior: A Neuromarketing Approach
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Webology (ISSN: 1735 …,
2020 |
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[1]
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Power of aroma marketing in branding: Design of available methological approaches
Proceedings of the 17th International Scientific Conference INPROFORUM,
2024
DOI:10.32725/978-80-7694-053-6.20
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[2]
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Beyond traditional consumer research - current adoption and next steps for neuromarketing
Management,
2024
DOI:10.58691/man/193031
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[3]
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Digital Transformation Initiatives for Agile Marketing
Advances in Marketing, Customer Relationship Management, and E-Services,
2024
DOI:10.4018/979-8-3693-4466-8.ch011
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