Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023

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ISSN Print: 2328-4927
ISSN Online: 2328-4935
www.scirp.org/journal/ajc
E-mail: ajc@scirp.org

"Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023"
written by Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang,
published by Advances in Journalism and Communication, Vol.12 No.4, 2024

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