|
[1]
|
The Impact of Guerrilla Marketing on Perception of Marketing Innovation and Brand Trust
Alanya Akademik Bakış,
2025
DOI:10.29023/alanyaakademik.1522783
|
|
|
|
|
[2]
|
An overview of viral marketing
Employment, Education and Entrepreneurship 2024 - zbornik radova,
2024
DOI:10.5937/EEE24077Z
|
|
|
|
|
[3]
|
2024
DOI:10.57005/ab.2024.4.5
|
|
|
|
|
[4]
|
The Effects of Gorilla Marketing in Social Media on Consumer Behavior
Journal of Prospective Researches ,
2024
DOI:10.61704/jpr.v24i3.pp1-11
|
|
|
|
|
[5]
|
GERİLLA PAZARLAMA STRATEJİLERİ: DÜŞÜK BÜTÇEYLE BÜYÜK SONUÇLAR
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi,
2024
DOI:10.52736/ubeyad.1427218
|
|
|
|
|
[6]
|
The impact of surprise guerilla marketing on customer behavior
Innovative Marketing ,
2024
DOI:10.21511/im.20(1).2024.19
|
|
|
|
|
[7]
|
Contests in two fronts
Chaos, Solitons & Fractals,
2024
DOI:10.1016/j.chaos.2023.114418
|
|
|
|
|
[8]
|
Contests in two fronts
Chaos, Solitons & Fractals,
2024
DOI:10.1016/j.chaos.2023.114418
|
|
|
|
|
[9]
|
GERİLLA PAZARLAMA FAALİYETLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİSİ
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,
2024
DOI:10.18070/erciyesiibd.1301417
|
|
|
|
|
[10]
|
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Advances in Economics, Business and Management Research,
2024
DOI:10.2991/978-94-6463-234-7_58
|
|
|
|
|
[11]
|
Guerilla marketing and marketing innovations in industry 4.0
INTERNATIONAL CONFERENCE ON INNOVATIONS IN ROBOTICS, INTELLIGENT AUTOMATION AND CONTROL,
2023
DOI:10.1063/5.0176237
|
|
|
|
|
[12]
|
SAĞLIK HİZMETLERİNDE GERİLLA PAZARLAMA
Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi,
2023
DOI:10.54439/gupayad.1260319
|
|
|
|
|
[13]
|
Innovative Digital Guerrilla Marketing
International Journal of Innovation, Management and Technology,
2021
DOI:10.18178/ijimt.2021.12.3.907
|
|
|
|
|
[14]
|
Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved Consumers
Journal of Food Products Marketing,
2021
DOI:10.1080/10454446.2022.2028692
|
|
|
|
|
[15]
|
Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences
Journal of Public Affairs,
2020
DOI:10.1002/pa.2007
|
|
|
|
|
[16]
|
Ambush Marketing Via Social Media: The Case of the Three Most Recent Olympic Games
International Journal of Sport Communication,
2020
DOI:10.1123/ijsc.2020-0266
|
|
|
|
|
[17]
|
Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences
Journal of Public Affairs,
2020
DOI:10.1002/pa.2007
|
|
|
|
|
[18]
|
Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy
Social Communication,
2020
DOI:10.2478/sc-2020-0009
|
|
|
|
|
[19]
|
Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy
Social Communication,
2020
DOI:10.2478/sc-2020-0009
|
|
|
|
|
[20]
|
Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy
Social Communication,
2020
DOI:10.2478/sc-2020-0009
|
|
|
|
|
[21]
|
The gladiatorial sponsorship arena: how ambushing impacts memory
Marketing Intelligence & Planning,
2019
DOI:10.1108/MIP-07-2018-0271
|
|
|
|
|
[22]
|
Business-to-Business Marketing Communications
2017
DOI:10.1007/978-3-319-58783-7_5
|
|
|
|
|
[23]
|
Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility
Asia Pacific Journal of Marketing and Logistics,
2016
DOI:10.1108/APJML-06-2015-0102
|
|
|
|
|
[24]
|
The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam
International Journal of Trade, Economics and Finance,
2015
DOI:10.7763/IJTEF.2015.V6.468
|
|
|
|
|
[25]
|
GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
Acta academica karviniensia,
2014
DOI:10.25142/aak.2014.050
|
|
|
|
|
[26]
|
GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
Acta academica karviniensia,
2014
DOI:10.25142/aak.2014.050
|
|
|
|
|
[27]
|
GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
Acta academica karviniensia,
2014
DOI:10.25142/aak.2014.050
|
|
|
|
|
[28]
|
GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
Acta academica karviniensia,
2014
DOI:10.25142/aak.2014.050
|
|
|
|
|
[29]
|
GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
Acta academica karviniensia,
2014
DOI:10.25142/aak.2014.050
|
|
|
|
|
[30]
|
GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
Acta academica karviniensia,
2014
DOI:10.25142/aak.2014.050
|
|
|
|