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Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
Human Behavior and Emerging Technologies,
2024
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Advances in Logistics, Operations, and Management Science,
2022
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"Smart Technologies" for Society, State and Economy
Lecture Notes in Networks and Systems,
2021
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Self-presentation and interactivity: luxury branding on social media
Journal of Product & Brand Management,
2021
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Impact of Globalization and Advanced Technologies on Online Business Models
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2021
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