Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana

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ISSN Print: 2165-4328
ISSN Online: 2165-4336
www.scirp.org/journal/aasoci
E-mail: aasoci@scirp.org

"Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana"
written by Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah,
published by Advances in Applied Sociology, Vol.9 No.6, 2019

has been cited by the following article(s):

[1]	Pricing strategies considering online reviews in a dual‐channel supply chain
	Managerial and Decision Economics, 2024

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