Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior

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ISSN Print: 2160-8830
ISSN Online: 2160-8849
www.scirp.org/journal/ajor
E-mail: ajor@scirp.org

"Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior"
written by Prakash Chandra Jha, Prerna Manik, Anshu Gupta,
published by American Journal of Operations Research, Vol.3 No.3, 2013

has been cited by the following article(s):

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