Factors Affecting Brand Identification and Loyalty in Online Community

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American Journal of Industrial and Business Management

ISSN Print: 2164-5167
ISSN Online: 2164-5175
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"Factors Affecting Brand Identification and Loyalty in Online Community"
written by Chieh-Min Chou,
published by American Journal of Industrial and Business Management, Vol.3 No.8, 2013

has been cited by the following article(s):

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[10]	Drivers of Consumer Engagement in Social Media Embedded Brand Communities: A Theoretical Approach
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[11]	Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation. Sustainability 2021, 13 …
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[13]	Research on Social Media Content Marketing: An Empirical Analysis Based on China's 10 Metropolis for Korean Brands
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[14]	Empirical Research on the Impact of Brand Awareness on Brand Loyalty: The Mediating Role of Brand Image
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[17]	The effect of Brand Identification and Brand Trust on Brand Commitment and Brand Loyalty at Shopping Malls
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[18]	Pengaruh Identifikasi Merek terhadap Loyalitas Merek dengan Mediasi Keterlibatan Merek dan Kepuasan Pelanggan di Tokopedia sebagai Online Market Place
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[19]	The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
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[20]	A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience.
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[21]	THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM …
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[22]	A structural model for unity of experience: connecting user experience, customer experience, and brand experience
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[23]	The Impact of Brand Identification, Brand Equity, Brand Reputation on Brand Loyalty: Mediating Role of Brand Affect in Pakistan
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[24]	ANALISIS PENGARUH SELF EXPRESSIVENESS BRAND DAN BRAND TRUST SERTA BRAND IDENTIFICATION TERHADAP BRAND LOYALTY MELALUI BRAND LOVE PADA PENGGUNA SEPEDA MOTOR MEREK HONDA SCOOPY DI KOTA SAMARINDA
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[28]	PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI ONLINE BRAND COMMUNITY DAN CONSUMER RELATIONSHIP PADA STARBUCKS DI …
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[29]	LOS PROGRAMAS DE FIDELIZACIÓN ONLINE:UN ESTUDIO DESDE LA PERSPECTIVA DEL ENGAGEMENT MARKETING Y LAS COMUNIDADES DE MARCA
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[30]	Pengaruh Brand Image terhadap Brand Loyalty melalui Online Brand Community dan Consumer Relationship pada Starbucks di Surabaya
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[33]	The Impact of Packaging, Price and Brand Awareness on Brand Loyalty: A Reseller Perspective in Mobile Sector of Pakistan
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[34]	Pengaruh sense of community dan brand identification terhadap loyalitas konsumen melalui mediasi brand love pada brand Toyota
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[35]	Estratégias de Implementação e Ativação de Marcas Próprias eo Reconhecimento Internacional: O Caso da Indústria Portuguesa de Calçado
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[36]	The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists
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[37]	Study on Product Appearance Design Based on Brand Identification
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[38]	First-class airline travellers' perception of luxury goods and its effect on loyalty formation
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[40]	ANALISIS PENGARUH SELF EXPRESSIVENESS BRAND DAN BRAND TRUST SERTA BRAND IDENTIFICATION TERHADAP BRAND LOYALTY …

[1]	Factors Affecting Green Cosmetic’s Brand Loyalty: The Mediating Effect of Brand Love Procedia Computer Science, 2025 DOI:10.1016/j.procs.2025.01.091

[2]	Şehir Markalaşmasında, Şehre Duyulan Güven ve Şehrin Kişiliğinin Marka Bağımlılığına Olan Etkisinin Araştırılması: Aydın İli Örneği Fiscaoeconomia, 2023 DOI:10.25295/fsecon.1311446

[3]	Investigating Perceived Digital Switching Cost and Customer Satisfaction-Loyalty Model on Video on Demand 2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED), 2023 DOI:10.1109/ICCED60214.2023.10425487

[4]	Prediction and Causality in Econometrics and Related Topics Studies in Computational Intelligence, 2022 DOI:10.1007/978-3-030-77094-5_33

[5]	Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands SAGE Open, 2021 DOI:10.1177/21582440211052951

[6]	Experiential Value, Satisfaction, Brand Love, and Brand Loyalty toward Robot Barista Coffee Shop: The Moderating Effect of Generation Sustainability, 2021 DOI:10.3390/su132112029

[7]	Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands Sage Open, 2021 DOI:10.1177/21582440211052951

[8]	Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity Journal of Customer Behaviour, 2021 DOI:10.1362/147539221X16356770010749

[9]	First-class airline travellers' perception of luxury goods and its effect on loyalty formation Current Issues in Tourism, 2017 DOI:10.1080/13683500.2014.918941

[10]	The dynamic models of consumers’ symbolic needs: in the context of restaurant brands European Journal of Marketing, 2016 DOI:10.1108/EJM-03-2015-0144

[11]	The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists Journal of Destination Marketing & Management, 2015 DOI:10.1016/j.jdmm.2015.09.002

Follow SCIRP

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	+86 18163351462(WhatsApp)
	1655362766

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