Open Journal of Business and Management

Open Journal of Business and Management

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org
"A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention"
written by Yue Cong, Yaqin Zheng,
published by Open Journal of Business and Management, Vol.5 No.3, 2017
has been cited by the following article(s):
  • Google Scholar
  • CrossRef
[1] Influence of service quality and company image on electronic word-of-mouth (eWOM) through customer satisfaction among train passengers at PT. Indonesian …
Marketing Management Studies, 2024
[2] The Influence Of Electronic Word Of Mouth On Purchasing Decisions With Customer Reviews As A Moderating Variable
… Social Laa Roiba …, 2024
[3] Pengaruh Promosi Media Digital Dan Word Of Mouth Terhadap Keputusan Nasabah Dalam Menggunakan BSI Mobile Dari Bank Syariah Indonesia.
Account: Jurnal Akuntansi, Keuangan dan …, 2024
[4] The triangulated influence of electronic word of mouth (eWOM) information on consumer purchase intention: a conceptual paper
Insight Journal (IJ), 2024
[5] DÖRDÜNCÜ BÖLÜM AĞIZDAN AĞIZA PAZARLAMA
Sağlıkta Güncel Pazarlama Yöntemleri Evrimi, 2024
[6] PENGARUH INFLUENCER MARKETING, LIFESTYLE, E WOM TERHADAP MINAT BELI PRODUK FASHION MUSLIMAH (STUDI KASUS PADA MAHASISWI DI …
Jurnal Ilmiah …, 2024
[7] مُدوِنات الموضة والشابات: علاقة متداخلة تحكمها الكلمة الشفهية الإلكترونية‎
المجلة العربية لبحوث الاعلام والاتصال, 2023
[8] Pengaruh citra merek dan lokasi serta electronic word of mouth terhadap keputusan pembelian konsumen
Jurnal Ilmu Manajemen Mulawarman …, 2023
[9] 소비자 신뢰도 향상을 위한 제품 전략의 구전 효과: 온라인 식품 유통 플랫폼을 중심으로
유통연구, 2023
[10] A STUDY OF INFLUENCER MARKETING IMPACTING PURCHASE INTENTION OF CONSUMERS IN THE FASHION INDUSTRY.
2023
[11] Fashion bloggers vs. young women: an overlapped relationship controlled by electronic word of mouth
The Arab Journal of Media and Communication …, 2023
[12] The Effects of Product Strategy for Improving Consumer Trust: Evidence from Online Food Delivery Platforms
Journal of Channel and Retailing, 2023
[13] Consumer Behavior: Components of Purchase Intention Products E-Commerce Perspective Maqāṣid Al-Sharīʿah
JESI (Jurnal Ekonomi …, 2023
[14] Pengaruh Electronic Word Of Mouth Dan Persepsi Nilai Terhadap Minat Beli Pada Produk Uniqlo Di Surabaya
Management Studies and …, 2023
[15] Mobile Payment Usage: Risk Perspective
International Journal of Business …, 2023
[16] Pengaruh Social Media Marketing, Electronic Word Of Mouth, dan Trend Fashion terhadap Minat Beli Produk Sepatu Converse (Studi Kasus Pada Mahasiswa …
E-JRM: Elektronik Jurnal Riset …, 2023
[17] PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION
Jurnal Manajemen Pemasaran dan …, 2023
[18] The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels
Jalil, S Gaber, M Atito, A Rady… - Minia Journal of …, 2023
[19] Factors influencing TikTok-based user purchase intention: comparison between potential customers and repeat customers
Internet Research, 2023
[20] Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Talib, S Vadivalu - International Journal of …, 2023
[21] The effect of e-WOM through social media on purchasing intention: The mediating role of e-trust at the Egyptian youth hostels
Jalil, S Gaber, A Rady - International Journal of …, 2023
[22] Social Media Marketing Strategies in the Electric Vehicle Industry
2023
[23] Post-Covid-19 Attributes and Organic Food Purchase Behavioral Intention Nexus: Navigation to Elicit Health Consciousness Mediation Role
Kurdish …, 2023
[24] Out-of-Group or In-Group E-WOM affects Consumer Purchasing Decision?
E3S Web of …, 2023
[25] PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP CITRA MEREK DAN MINAT BELI PADA TEMPAT SEWA KENDARAAN DI BALI
2022
[26] SOSYAL MEDYA WEB SİTELERİNİN YENİ ZELANDA'DAKİ MÜŞTERİLERİN SATIN ALMA NİYETLERİ ÜZERİNDEKİ ETKİSİ4
2022
[27] PENGARUH SOCIAL NETWORK MARKETING (SNM) DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI PADA MOBILE MARKETPLACE …
2022
[28] Pengaruh Promosi Media Digital dan Word of Mouth terhadap Keputusan Nasabah dalam Menggunakan Mobile Banking Syariah
Seminar Nasional Akuntansi dan …, 2022
[29] Online Customer Review Dan Shopping Experience Terhadap Online Purchase Intention
Jurnal Ilmiah Bongaya, 2022
[30] I Purple You! O engajamento no comportamento de consumo de conteúdos do grupo BTS
XLVI Encontro da ANPAD - EnANPAD, 2022
[31] The Impact of Social Media Websites on Customers' Purchase Intention in New Zealand
Yönetim Bilimleri Dergisi, 2022
[32] Behavioral Intentions and E-WOM (Electronic Word of Mouth) in Indonesia E-commerce
ICEBE 2021: Proceedings of …, 2022
[33] Factors Affecting Purchase Intention and Purchase Behaviour Electronic Products (Home Appliance) in Online Transaction
ICEBE 2021: Proceedings …, 2022
[34] Factors affecting young customers' smartphone purchase intention during Covid-19 pandemic
Heliyon, 2022
[35] PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI: PERAN MEDIASI CITRA MEREK
Jurnal Fokus Manajemen Bisnis, 2022
[36] ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET
Jurnal Aplikasi …, 2022
[37] The impact of influencers' visual content in social media on consumers' purchase intention: the case of SMEs restaurants in Saudi Arabia
2022
[38] A STUDY ON EFFECTIVENESS OF YOUTUBE ADVERTISING AMONG CONSUMERS WITH SPECIAL REFERENCE
2022
[39] The Effect of Online Consumer Interaction and Shopping Motivation on Purchase Intention
FIRM Journal of …, 2021
[40] Leading Attraction to" Visit of East Kalimantan". Prospects of Pampang Cultural Village, Samarinda
Journal of …, 2021
[41] HEALTH CONSCIOUSNESS AND ITS EFFECTS ON A PURCHASE INTENTION FOR DURIAN AMONG THAI CONSUMERS
2021
[42] Keputusan Belanja Online: Mengukur Pengaruh Penilaian Pelanggan Dan Pengalaman Berbelanja
YUME: Journal of …, 2021
[43] Peran brand image memediasi pengaruh E-wom terhadap niat konsumen menggunakan ovo mobile payment
E-Jurnal Manajemen, 2020
[44] Make it authentic: how can Instagrammers benefit from authentic communication?
2020
[45] Pengaruh Electronic Word Of Mouth Dan Promosi Media Sosial Terhadap Minat Beli Pada Produk Fashion Eiger
2020
[46] MAKE IT AUTHENTIC
2020
[47] The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones
2019
[48] The Influence of Facebook Brand Page on Consumer Purchase Intention with Reference to Fashion Retailing Industry
Sri Lanka Journal of Marketing, 2019
[49] Influence of the Dimensions of Attitude on Consumer Purchase Intention of Online Electronic Products in India
2019
[50] A Imagem do Alojamento Local na perspetiva do turista
Thesis, 2019
[51] Peran Citra Merek Dalam Memediasi Pengaruh E-Wom Terhadap Minat Beli Sepatu Merek Bata
E-Jurnal Manajemen Universitas Udayana, 2019
[52] The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
2018
[53] Peran Citra Merek Memediasi Pengaruh E-Wom Terhadap Minat Beli Smartphone Samsung Di Kota Denpasar
E-Jurnal …, 2018
[54] Efecto de los factores psicológicos y funcionales presentes en un sitio web sobre la experiencia del usuario y cómo afecta en el comportamiento del consumidor …
2018
[55] Pengaruh Social Network Marketing (Snm) Dan Electronic Word Of Mouth (Ewom) Terhadap Minat Beli Pelanggan
2018
[56] ROLE OF ELECTRONIC WORD OF MOUTH OF PURCHASE INTENTIONS OF CONSUMERS IN HOSPITALITY INDUSTRY OF AUSTRALIA
INTERNATIONAL JOURNAL OF …, 2017
[57] Efecto del eWOM en la intención de compra de los consumidores de moda sostenible en Lima Metropolitana
Free SCIRP Newsletters
Copyright © 2006-2025 Scientific Research Publishing Inc. All Rights Reserved.
Top