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Open Journal of Social Sciences
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Open Journal of Social Sciences
ISSN Print:
2327-5952
ISSN Online:
2327-5960
www.scirp.org/journal/jss
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"
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
"
written by
Han-Wen Liu, Li-Ren Yang
,
published by
Open Journal of Social Sciences
,
Vol.2 No.3, 2014
has been cited by the following article(s):
Google Scholar
CrossRef
[1]
INVESTING THE CANVAS MODEL BUSINESS DEVELOPMENT STRATEGY AND EMPLOYEES'UNDERSTANDING OF THE FISHERIES INDUSTRY COMPANY …
Jurnal Akuntansi dan Pajak
,
2022
[2]
Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering
International Journal of Social Science and …
,
2021
[3]
Influence of Marketing Strategies on the Performance of SMEs: Evidence from Abuja SMEs
2021
[4]
Influence of Marketing Mix Against Marketing Performance Through the Orientation of the Batik Small Industry Market in East Java
IOSR Journal of Business and Management
,
2019
[5]
Exploration dimensions of local wisdom and their impact to sustain marketing performance
2018
[6]
THE ROLE OF 'PERCEPTIONS OF INFORMATION VALUE'IN INFORMATION SECURITY COMPLIANCE BEHAVIOUR: A STUDY IN BRUNEI DARUSSALAM'S …
2016
[7]
Exploring Skills That Liberian Small-Business Entrepreneurs Use to Succeed in Business
Walden Dissertations and Doctoral Studies
,
2016
[8]
A value cocreation strategy model for improving product development performance
Journal of Business & Industrial Marketing
,
2016
[9]
The role of'perceptions of information value'in information security compliance behaviour: a study in Brunei Darussalam's public organisations
2016
[10]
Exploration Dimensions of Local Wisdom and its Impact to Sustain Marketing Performance
[1]
A value cocreation strategy model for improving product development performance
Journal of Business & Industrial Marketing
,
2016
DOI:
10.1108/JBIM-11-2014-0221
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