Open Journal of Business and Management

Open Journal of Business and Management

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org
"How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review"
written by Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka,
published by Open Journal of Business and Management, Vol.6 No.1, 2018
has been cited by the following article(s):
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[18] Neuromarketing aplicado ao patrocínio esportivo: estudo experimental com eletroencefalografia (EEG) sobre a atitude de torcedores com o patrocinador em …
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[19] The Value of E-Sports Is in the Eye of the Beholder, But Can E-Sports Operators Influence What the Spectators See?
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