Open Journal of Business and Management

Open Journal of Business and Management

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org
"The Impact of Brand Image on Consumer Behavior: A Literature Review"
written by Yi Zhang,
published by Open Journal of Business and Management, Vol.3 No.1, 2015
has been cited by the following article(s):
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[36] The Impact of a Positive Visualisation Course in Brand Identity on Freshmen Students' Perceptions of University Brand Image
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[37] Digital Marketing and Brand Image To Increase Consumer Purchase Interest
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[121] The Influence of Communal Networks on the Growth of Free Enterprise: A Case Study by Pioneers of the Social Network in Karachi
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[122] The Driving Power in Consumer Purchasing
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[125] Rectifying Racism: An Examination of Consumer Perception on Corporate Branding
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[126] Verifying the Effectiveness of Sports Event Policies for a City's Sustainable Growth: Focusing on the Multiple Effects
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[127] Imagem da marca, qualidade percebida, satisfação do consumidor e risco percebido como preditores da lealdade do consumidor
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[128] Hubungan Persepsi Positif dan Harapan Konsumen dengan Kepuasan Pelayanan pada Konsumen Pembeli Tirai di X Gallery Yogyakarta
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[137] Entrepreneur Virtual Laboratory as a Digital Marketing Training System for Culinary Business Development
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[138] Moderators of the Effect of Viewer Satisfaction on Loyalty Towards Television Channels in Harare, Zimbabwe
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[157] The Impact of Brand Image Towards Loyalty in the Indonesian Smartphone Sector: The Role of Trust as an Intervening Variable
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[158] Mining sustainable fashion e-commerce: social media texts and consumer behaviors
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[159] The Determinants of Customer Loyalty: The Case Study of Saigon Co. op Supermarkets in Vietnam
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[160] The Impact of Mobile Service Quality and Brand Image on Customer Loyalty
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[161] Pandemi (Covid-19) D?neminde Kaynak Güvenilirli?i Boyutlar?n?n, Elektronik A??zdan A??za ?leti?imin ve Marka ?maj? Boyutlar?n?n Tüketici Sat?n Alma Niyeti üzerindeki Etkisi: Instagram Fenomenleri üzerine Bir Ara?t?rma
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[163] An investigation into contemporary tobacco smoking behaviour in Nigeria: the impact of cultural transference on consumer behaviour and usage intentions.
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[164] The exploration of innovative experiences in the hotel industry: How are hotel organisations marketing innovative experiences to target the Millennial generation?
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[165] Impact of Marketing Communicators, Service Quality and Price Promotion on the Brand Image: A Case Study on Pathao
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[166] The impact of brand image on the Customer: A Literature Review
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[168] Image-based Attribute Association in Market Research Surveys
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[169] PREDICTORS OF HOTEL GUESTS'LOYALTY: INVESTIGATING THE ROLE OF SHARIAH COMPLIANT HOTEL (SCH) PRACTICES AND HOTEL GUESTS' …
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[170] THE EFFECT OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY: THE ROLE OF CUSTOMER SATISFACTION AS A MEDIATOR
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[171] Consumer decision-making styles of generation Y cohorts: validation of the Consumer Styles Inventory (CSI) in South Africa
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[174] The Significance of Accreditation, Services Quality, Green Standards and Product Superiority on Customer Loyalty, With Mediating Role of Brand Image and …
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[175] Modeling the Improvement of the Brand Mental Image of the Holdings through the Development of Intellectual Capital
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[177] THE EFFECTS OF PERCEIVED USEFULNESS, POSITIVE ONLINE CUSTOMER REVIEW, BRAND IMAGE, PRICE ON PURCHASE INTENTION: THE CASE OF …
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[183] Antecedents of Mobile Phone Purchase Decision: An Empirical Study
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[189] The Effect of Big Five Personality Dimensions of Employees on Organizational Brand Image: The Case of Commercial Bank of Ethiopia, Bahir Dar City Branches
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[190] The impact of social media activities on brand image and emotional attachment
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[191] How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction
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[192] Relations between generational cohorts and generations X and Y: multicultural study on Coca-Cola soft drinks
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[199] Sentiment Analysis Terhadap Tulisan Mengenai Universitas Pertamina di Media Sosial Twitter
2020
[200] Pengaruh Citra Merek, Kualitas Pelayanan Dan Value Pelanggan, Terhadap Loyalitas Pelanggan Pada Larissa Aesthetic Center Kudus
2020
[201] PENGARUH CUSTOMER SATISFACTION DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION PADA BRAND XING FU TANG DI SURABAYA
2020
[202] Pengaruh experiential marketing dan brand image terhadap repurchase intention melalui customer satisfaction Kafe Excelso di Surabaya
2020
[203] Η αντίληψη των καταναλωτών σχετικά με τη χορήγηση αδειών μάρκας-Η περίπτωση των super premium μαρκών
2020
[204] ANALISA PENGARUH eWOM TERHADAP MINAT BELI KONSUMEN SETELAH KEJADIAN FOOD POISONING DI RESTORAN X SURABAYA DENGAN CITRA …
2020
[205] EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS …
2020
[206] CORPORATE BRAND IMAGE AND SWITCHING BEHAVIOR: CASE OF MOBILE TELECOMMuNICATIONS CuSTOMERS IN ZIMBABWE
2020
[207] Against the Odds: Consequences of Social Media in B2B and B2C
2020
[208] Factor Affecting Guests' Acceptance and Loyalty on Shariah Compliant Hotel (SCH) Practices: Empirical Evidence at Five-star Rated Hotels in Malaysia
2020
[209] Management in the Era of Big Data: Issues and Challenges
2020
[210] The Impact of Product Line Extension on Parent Brand Image: Case of Unilever Hyderabad, Pakistan
2020
[211] Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones
2020
[212] COURTING CONSUMER PREFERENCE FOR ICE CREAM THROUGH BRAND NAME: SHOULDN'T PRODUCT COLOUR MATTER?
2020
[213] The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang
2020
[214] RELATIONS EFFECT ON VALUE BRIMOB-POLRES IMPLIES IMAGE SERVICE AND REGIONAL POLICE
2020
[215] Brand Extensions of Authentic Brands-An explorative study of consumers' perceptions
2020
[216] A conceptual framework to examines brand equity in bank and financial firms
2020
[217] Slogans, brands and purchase behaviour of students
2020
[218] Brand image in multi-channel fashion companies
2020
[219] Factors Determining Brand Equity for Retail Stores: A Market Segmentation Approach
2020
[220] Personality Traits and Performance of Salespersons among Insurance Companies in Nigeria
2020
[221] The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions
2020
[222] Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
2020
[223] Brand image and price perceptions impact on purchase intentions: mediating brand trust
2020
[224] Pengaruh brand image dan brand trust sebagai variabel intervening dalam memilih universitas
2020
[225] Innovative Destination Branding:“Porto.”
2020
[226] Tourism Consumer Behaviour through Social Media
marketing, 2020
[227] Effects of sponsor-event congruence on brand image, attitude toward the brand, and purchase intention: An empirical analysis in the context of sport …
Jurnal Aplikasi Manajemen, 2020
[228] RELATIONS BETWEEN GENERATIONAL COHORTS AND GENERATIONS X AND Y: MULTICULTURAL STUDY ON COCA-COLA SOFT DRINKS.
Brazilian Journal of …, 2020
[229] Pengaruh celebrity endorser, brand image, brand loyalty, dan perceived quality terhadap minat beli konsumen dan dampaknya terhadap intensi rekomendasi
Jurnal Kajian Manajemen Bisnis, 2020
[230] Peran citra merek memediasi pengaruh kewajaran harga terhadap keputusan pembelian produk onlineshop Zalora di Denpasar
Jurnal …, 2020
[231] Brand Image Memediasi Hubungan E-Commerce dengan Keputusan Pembelian Konsumen
E-Jurnal Manajemen, 2020
[232] MARKA AŞKININ ÖNCÜLLERİ VE SONUÇLARI: AKILLI TELEFON ÜRÜNÜ ÖZELİNDE BİR ARAŞTIRMA
2020
[233] Персонализация предложения как инструмент повышения эффективности затрат на маркетинг
2020
[234] Menilai Kepuasan Pelanggan Kopi Arabika Specialty PT. Oro Kopi Gayo Melalui Harga, Kualitas Pelayanan, Dan Citra Merek
2020
[235] Beden E?itimi ve Spor Yüksekokulu ??rencilerinin Kent Marka ?maj? ve Kent Marka De?eri Alg?lar?n?n Baz? De?i?kenler A??s?ndan De?erlendirilmesi: Gümü?hane ?li ?rne?i
The Journal of International Scientific Researches, 2020
[236] Branding en el comportamiento del consumidor millennial de Domino's Pizza, sede Los Olivos, 2020
2020
[237] The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost …
2020
[238] The Building Image of PT. Jakarta East Industrial Park
2020
[239] Impact of Halal Labeling on Brand Image on Cosmetic Product
2020
[240] Big Data Analytics: Innovation Management and Value Creation
2020
[241] Intellectual capital for recovering patient centrality and ensuring patient satisfaction in healthcare sector
2020
[242] Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan
2020
[243] Influence of Brand in Consumer Buying Behaviour-A case study on automobiles in Malaysia
2020
[244] Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-Yorn
2020
[245] Two-stage model of destination image: exploring the consequences
2020
[246] Measuring the Long-Term Health of Selected Brands in South Africa Using the Brand Health Index.
2020
[247] Fantasías, sentimientos y diversión: una aproximación al consumo hedónico en tiendas de café de la ciudad Bogotá
2020
[248] IL RUOLO DEL CAPITALE INTELLETTUALE NEL SETTORE SANITARIO: PRIME RIFLESSIONI
2020
[249] PENGARUH KREATIVITAS, INOVASI DAN REVIEW PRODUK DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PADA MEPHOTO_PROJECT
2020
[250] Pengaruh Harga Dan Citra Merek Terhadap Keputusan Pembelian Helm JPX Full Face Motocross DP Planet Motor Trail Shop Di Kota Batu
2020
[251] Från student till fastighetsmäklare: En kvalitativ studie med inblick i rekryteringsprocessen
2020
[252] Patrocínio Desportivo: Um estudo qualitativo da opinião das empresas portuguesas
2020
[253] Pengaruh Religiusitas Dan Brand Image Terhadap Behavioral Intention Dengan Trust Dan Satisfaction Sebagai Variabel Mediasi Pada Restoran Halal Larazeta
2020
[254] The Effect of Product Differentiation, Service Differentiation, and Image Differentiation on Competitive Advantage
2020
[255] The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image
2020
[256] PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI XPANDER (Studi Pada PT Bumen Redja …
2020
[257] Pengaruh Brand Image Dan Karakteristik Produk Laneige Terhadap Keputusan Pembelian
2020
[258] Browsing clothing with senses. A sensorial brand experience concerning visually impaired consumers.
2020
[259] OMECO: Generating personalized business card designs from images
2020
[260] Marka aşkının öncülleri ve sonuçları: Akıllı telefon ürünü özelinde bir araştırma
2020
[261] Incumbent Brand on Purchase Intention of Disruptive
2020
[262] Analisis Kualitas Pelayanan, Citra Merek, dan Harga terhadap Keputusan Pembelian
Indikator, 2020
[263] The effect of company brand on the investment decisions of individual investors as mediated by behavioural finance biases in Nigeria
2020
[264] Nature in Retail Store: Enhancing Brand Image Through Biophilic Elements-A Case Study of Innisfree
한국실내디자인학회 학술대회논문집, 2020
[265] Marketing Communication Plan-TREE Real Estate Experience
2020
[266] SOSYAL MEDYA PERFORMANSI VE MARKA İMAJI İLİŞKİSİ: TÜRK HAVA YOLLARI ÜZERİNE BİR ARAŞTIRMA
2020
[267] Assessing the Effects of Branding on Organizational Performance in the Telecommunication Industry in Ghana
2020
[268] COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF MARKETING MANAGEMENT
2020
[269] Development of the Potential of Wanagiri Kauh Village as a Tourist Atraction in the Frame of Sustainable Tourism through Brand loyalty
… 1st International Conference of Innovation on …, 2020
[270] ผล การ ศึกษา ทัศนคติ ของ แฟน คลับ ต่อ ภาพลักษณ์ ของ สโมสร ฟุตบอล อาชีพ ใน ประเทศไทย
Journal of Education Rajabhat Maha …, 2020
[271] E-Commerce in forming Brand Image using Media Publication
… of the 1st International Conference on …, 2019
[272] MENALAR HERMENEUTIKA UMAR
SYAHADAH: Jurnal Ilmu al-Qur'an dan …, 2019
[273] FACTORS INFLUENCING THE LOYALTY OF PARENTS CHOOSING BRITISH CURRICULUM INTERNATIONAL SCHOOLS FOR THEIR CHILDREN'S STUDY …
2019
[274] Perceptual Network Mapping of Hamraheh Aval by Brand Concept Map
Quarterly Journal of Brand Management, 2019
[275] Pengaruh Brand Image Music Streaming Applications Joox dan Spotify terhadap Customer Satisfaction (Survei terhadap Mahasiswa pada Cluster …
2019
[276] Marka Sevgisi ve Ağızdan Aza Iletişiminin Marka Bağlılığı Uzerindeki Etkisi: Karşılaştırmalı Bir Araştırma
2019
[277] PENGARUH ENDORSER NON-SELEBRITI TERHADAP BRAND IMAGE DAN BRAND TRUST SERTA BERDAMPAK PADA MINAT BELI KONSUMEN PRODUK …
Jurnal Inovasi Manajemen Ekonomi …, 2019
[278] Retro spor pazarlaması: geçmişten günümüze yansımalar
2019
[279] Analysis of International Students' Consumption Behavior: Evidence from EMU/TRNC
2019
[280] Branding and Repositioning Approaches for Hotels: a Case Study
2019
[281] Marketing strategies and sales performance of manufacturing firms in Uganda: a case study of Tambo steels Uganda limited
2019
[282] A Study on Adopting Online Review Management as a New Strategy beyond Traditional Media Marketing Tools with Special Reference to TV Advertisements
2019
[283] Examining consumers' continued use of retailers' branded mobile applications
2019
[284] PENGARUH CITRA DESTINASI, E-WOM, TERHADAP KEPUASAN WISATAWAN DAN KEPERCAYAAN: Studi Pada Wisatawan yang berkunjung Tebing Breksi …
2019
[285] Effects of experiential marketing on experience value and customer satisfaction in ecotourism
2019
[286] Global Markalarda Marka Deneyimi Ve Marka imajının tüketici Sadakatine Etkisi: Zara örneği
2019
[287] PENGARUH STATUS SOSIAL EKONOMI KELUARGA, MINAT MENGGUNAKAN SISTEM PEMBAYARAN NON TUNAI DAN LITERASI EKONOMI …
2019
[288] Effectiveness of marketing mix elements on sales volumes for over the counter medicines for multinational pharmaceutical companies in Kenya
2019
[289] Impact of Brands on Consumer Buying Behavior: an Empirical Study on Mobile Phone Buyers
2019
[290] Celebrity endorsement's effectiveness toward consumer purchase intention.
2019
[291] Prácticas" verdes" y co-creación de valor en la relación huésped-hotel: una aplicación en el contexto español y colombiano
2019
[292] Iconic Branding in the Indian Context-A Guide to Successful Branding
Amity Journal of Marketing, 2019
[293] FACTORS OF THE BRAND IMAGE INFLUENCING STUDENTS'CHOICES IN HIGHER EDUCATION INSTITUTIONS IN HO CHI MINH CITY
JOURNAL OF SCIENCE HCMC OU-ECONOMICS AND BUSINESS ADMINISTRATION, 2019
[294] Branding and Consumer Behavior: A Study of the Indian sportswear market
2019
[295] Building Brand's Value: Research on Brand Image, Personality and Identification
2019
[296] The role of product attributes in forming consumers perception of local packed drinking water brand in Langsa City
2019
[297] The Quality of the Service, Superior Value Generator in the Restaurant Sector
2019
[298] Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta
2019
[299] A KEY SUCCESS FACTORS OF FRANCHISE BRAND IN MALAYSIA
2019
[300] An Analysis of Brand-enhancement Strategies Implemented by Small, Rural Colleges
2019
[301] Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market
2019
[302] THE EFFECT OF COMMUNICATION STYLE AND APPEARANCE ON COMPANY IMAGES: SURVEY OF COMPANY CUSTOMERS XYZ
2019
[303] Impact of Brand Image on Car Buyers’ Choice of Branded Products in High Risk Market
Bulletin of Taras Shevchenko National University of Kyiv. Economics, 2019
[304] ICONIC ENGLISH BUSINESS NAME AS A BRANDING TOOL IN THE RURAL AREAS OF YOGYAKARTA SPECIAL REGION
2019
[305] DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS: A mixed method approach to country of origin, brand image, and online influencer …
2019
[306] The Effects of Brand Image of Dental Clinics Perceived by Healthcare Service Users
2019
[307] Investigating the Market Potential of Eco-Friendly Coal Briquettes in the Region of Tahoua, Niger
2019
[308] Marka aşkının öncülleri ve sonuçları üzerine bir araştırma
2019
[309] Pengaruh Brand Image Music Streaming Applications Joox dan Spotify terhadap Customer Satisfaction (Survei terhadap Mahasiswa pada Cluster Universitas di …
2019
[310] PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA MINAT BELI ULANG …
2019
[311] Pengaruh Brand Awareness, Perceived Value, dan Brand Image Terhadap Customer Satisfaction
2019
[312] Pengaruh Citra Destinasi, E-wom, terhadap Kepuasan Wisatawan dan Kepercayaan
2019
[313] MARKALARIN MOBİL UYGULAMALARI KAPSAMINDA TEKNOLOJİ KABUL MODELİNİN KULLANIM NİYETİ ÜZERİNE ETKİSİ
2019
[314] Gender effect of the brand name on the perception of consumers
Thesis, 2019
[315] Leveraging on the parent brand image to build brand extensions: a consumer's perspective on the Clover Tropika brand in emerging economic areas
2019
[316] Market Research and Applied Statistics: The Apple Store vs. The Microsoft Store-A Market Research Study on Consumer Behavior and Retailer Sales Behavior
2019
[317] Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
2019
[318] Factors of Brand Image and Television Purchase in Kathmandu City
2019
[319] Evaluation of chemical additive preferences for procurement management in Colombian construction market using statistical perception techniques
2019
[320] The Role of Brand Experience, Attachment and Trust towards Brand Loyalty among Malaysian Automobile Users
International Journal of Engineering Research And Management, 2019
[321] E-Commerce in forming Brand Image using Media
2019
[322] Marka imajı, algılanan hizmet kalitesi, müşteri tatmini ve algılanan değerin marka sadakati üzerindeki etkisinin incelenmesi: 5 yıldızlı sayfiye ve şehir otelleri örneği
2019
[323] Impact of branding on consumer purchasing decision, a case of the telecommunication industry
2019
[324] An Exploration of the Influence of Satirical Advertising on Building Brand Equity amongst South African Millennials
2019
[325] PERANCANGAN BRAND IDENTITY BISNIS BORN TO FIT BESERTA MEDIA PROMOSINYA
2019
[326] Visual Hyperbolism: A Semiotic Analysis of Fast Food Advertisements in South Africa
2019
[327] Sustainably-conscious consumers' perceptions, attitudes and behaviours towards the fast fashion industry: A Case of Primark
2019
[328] ДІАГНОСТИКА ІНСАЙДЕРСЬКИХ РИЗИКІВ І ЗАГРОЗ В УПРАВЛІННІ КАДРОВОЮ БЕЗПЕКОЮ ПІДПРИЄМСТВА
2019
[329] Marka sevgisi ve ağızdan ağza iletişiminin marka bağlılığı üzerindeki etkisi: Karşılaştırmalı bir araştırma
2019
[330] The influence of the country of origin on brand equity in the Algerian biscuit market
2019
[331] Marketing Strategies and Sales Performance of Manufacturing Firm in Uganda
2019
[332] THE INFLUENCE OF BRAND IMAGE, PRICE PERCEPTION, AND SERVICE QUALITY ON CUSTOMER'S LOYALTY OF “POS EXPRESS” WITH CUSTOMERS' …
2019
[333] Factors of the brand image influencing students' choices in higher education institutions in Ho Chi Minh City
2019
[334] An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of …
2019
[335] PURCHASE DECISION ANALYSIS BASED ON PROMOTION, BRAND IMAGE AND PRODUCT QUALITY ON CUSTOMER OF INDONESIA
2019
[336] Determinants of Customers Loyalty
2019
[337] (Hasil Turnitin) The Building Image of PT. Jakarta East Industrial Park
2019
[338] Factors influencing Children Consumers to buy Traditional Snacks
2019
[339] FAZAL UR REHMAN
2019
[340] Ethnic Consumer Markets and Movie Marketing: An Empirical Study on Marvel's 'Black Panther'and Predictive Analytics of Ethnic Consumer Behavior of …
2019
[341] Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
2019
[342] Effects of Experiential Marketing on Experience Value and Customer Satisfaction in Ecotourism.
2019
[343] The impact of branding towards cosmetics products: a comparison study between generation Y and generation Z
2019
[344] Pengaruh Word Of Mouth Dan Brand Image Terhadap Perception Of Product Quality Serta Dampaknya Pada Purchase Intention Bakpia Pathok Di …
2019
[345] FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY INDUSTRI ASURANSI DI YOGYAKARTA
2019
[346] Pengaruh Kegunaan dan Risiko terhadap Kepuasan Nasabah dengan Moderasi Religiusitas pada Mobile Banking Bank BCA Syariah di Surabaya
2019
[347] Pengaruh Brand Image dan Brand Value Terhadap Sikap dan Perilaku Pembelian Hijab Syar'i pada Mahasiswi Pengguna Hijab Syar'i di Universitas Sumatera Utara
2019
[348] Brand Devotion and Customer Purchase Actions: A Study on Fmcg Stock
2019
[349] L'impact de l'image du pays d'origine des téléphones mobile sur la relation marque-consommateur et l'effet des produits hybrides sur les intentions d'achat en algerie
2019
[350] EFFECTS OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE–AN EMPIRICAL STUDY
2019
[351] Daya Tarik Testimonial di Sosial Media dan Citra Merek terhadap Keputusan Pembelian
2019
[352] Vpliv medsebojne skladnosti sponzorja, sponzoriranca in potrošnika v športnih sponzorstvih na imidž sponzorja
2019
[353] McDonald's ve Burger King'e Yönelik Tüketici Algılamalarının Sosyal Ağ Analizi ile
Journal of Tourism and Gastronomy Studies, 2019
[354] Impact of Brand on Consumer Behavior with reference to ready to eat food
Pramana Research Journal, 2019
[355] Change Your Marketing Strategy From Selling To Connecting Embracing a Customer Centric Approach to Marketing Your Brand
2019
[356] The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention
2019
[357] Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
2019
[358] INFLUENCE OF CORPORATE BRANDING ON CONSUMER PERCEPTION OF ORGANIZATIONS IN KENYA
2019
[359] An internal integrated marketing communication approach for city branding
2019
[360] The influence of electronic word of mouth toward purchase intention through brand image among female customers on the face shop cosmetic products in Surabaya
2019
[361] Factors That Influence Purchase Decision in E-Commerce in Jakarta and Tangerang
2019
[362] Investigating new consumer behaviour dimensions in grocery retailing: some evidence from Southern Italy
2019
[363] Be congruent and I will be loyal: the case of sport services
2019
[364] IMPACT OF BRAND IMAGE ON CAR BUYERS'CHOICE OF BRANDED PRODUCTS IN HIGH RISK MARKET
2019
[365] Does the Retail Hypermarket Satisfy Customers? Market Assessment in Malaysia
2019
[366] The Impact of brand image and customer experience on consumer buying behavior: a study among international students on Ofo, Mobike, and Hellobike in Nanjing …
2019
[367] Factors influencing Children Consumers to buy Traditional Snacks.
2019
[368] Exploring the Impact of Customer Knowledge Management in Creating Brand Value with the Moderating Role of Gender and Residential Area of the Respondents
GMJACS, 2019
[369] Impact of Destination Image on Tourists' Behavioural Intentions: Application of Theory of Planned Behaviour.
2019
[370] Ethnic Consumer Markets and Movie Marketing: An Empirical Study on Marvel's 'Black Panther'and Predictive Analytics of Ethnic Consumer Behavior of Moviegoers
2019
[371] Brand image and consumer satisfaction towards Islamic travel packages
2019
[372] The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok District
2019
[373] Drivers and outcomes of political candidate image creation: The role of social media marketing
2019
[374] Brand equity and marketing strategies of alcohol manufacturing companies in Kenya
2019
[375] Marketing strategies and sales performance in the commercial banks in Bujumbura, Burundi
2019
[376] Banks, employees and brand promise delivery: customers' analytical perspective
2019
[377] ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PURCHASE DECISION IN CHOOSING CHINESE RESTAURANT IN MANADO (CASE STUDY …
2019
[378] THE INFLUENCE OF CELEBRITY INSTAGRAM ENDORSEMENT TO BRAND IMAGE
Journal of Innovation, Business and Entrepreneurship, 2019
[379] Factors affecting purchase intention: a study among Malaysian towards foreign automobile
2018
[380] THE IMPACT OF BRAND IMAGE, BRAND TRUST AND CUSTOMER SATISFACTION TOWARDS BRAND LOYALTY (A CASE STUDY OF OPPO SMARTPHONE IN …
2018
[381] TOURISM AS AN EFFECTIVE TOOL TO STIMULATE ECONOMIC GROWTH: THE CASE OF SRI LANKA
2018
[382] The Influence of Corporate, User, and Product Images on Purchase Decision of Nitrogen at PERTAMINA Gas Stations.
2018
[383] The influence of brand image, service quality and guest satisfaction on guest loyalty.
2018
[384] User Acceptance of Hedonic Information System: A Structural Equation Model to Understand why Some People Prefer Apple Products
Excellence in Services 21th International Conference Conference Proceedings, 2018
[385] Η επίδραση της εικόνας της επωνυμίας στην αγοραστική συμπεριφορά του καταναλωτή στην διεθνή βιομηχανία της μόδας: mία συγκριτική μελέτη ανάμεσα στην Ελλάδα …
2018
[386] Kepuasan pelanggan sebagai mediasi pengaruh brand image terhadap loyalitas pelanggan
2018
[387] Palankaus vartotojo požiūrio į prekės ženklą formavimas taikant istorijų pasakojimą vaizdo reklamose
2018
[388] The impact of service quality and brand image toward customer loyalty in the indonesian airlines industry
2018
[389] Building Competitive Advantage for Economic Performance: A Study of the Palm Plantation Company in West Kalimantan
2018
[390] Youth travelers and waste reduction behaviors while traveling to tourist destinations
Journal of Travel & Tourism Marketing, 2018
[391] 品牌形象, 體驗行銷對顧客忠誠度與再購意願之研究-以蘋果公司之 iPhone 為例
2018
[392] PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT RESERVASI HOTEL BINTANG 4 DAN ATAU BINTANG 5 MELALUI CITRA MEREK …
2018
[393] Consumer-Side Decision Factors on Their Selection of Bottled Water Brands: Statistical Method Study in a Kosovo Sample
Ekonomika (Economics), 2018
[394] THE RELATION BETWEEN THE LANDSCAPE DESIGN AND BRAND IMAGE IN PURCHASE PREFERENCES OF TOURISTS: THE CASE OF SAFRANBOLU …
2018
[395] The sustainability of Ar-Rahnu practices
2018
[396] The Relationship of Brand Image in The Involvement Of Costumer Purchase Decision: An Applied Study To A Sample Of Students Of The College Of …
2018
[397] Pengaruh Citra Merek Terhadap Penyesalan Pasca Pembelian Produk Nevada di Matahari Department Store
2018
[398] Branding-how it influences customer behavior?
2018
[399] “I'm not greening it”: An explorative study of greening strategies affect on consumers' brand image
2018
[400] Prepared by Abdallah (Mohd Rawhi) Shaker AL-Ashqar Supervised by Prof. Hebah HO Nasereddin
2018
[401] An Investigation of the Psychometric Properties of the Strong Brand Questionnaire in Sport
2018
[402] THE IMPACT SERVICE QUALITY, CORPORATE IMAGE, PRICE PERSEPTION AND CUSTOMER VALUE TO CUSTOMER SATISFACTION
Asian Journal of Business and Management Sciences, 2018
[403] Local Brand vs Imported Brand: An analysis of Brand Image on Customer Satisfaction and Behavioural Intention.
2018
[404] Willingness to eat an insect based product and impact on brand equity: A global perspective
2018
[405] Space of Culture and Brand in Sequel of Telugu Films: A Qualitative Study
Holistic Approaches to Brand Culture and Communication Across Industries, 2018
[406] Determinants of Customers' Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience
Global Business Review, 2018
[407] Product Quality, Brand Image and Pricing to Improve Satisfaction Impact on Customer Loyalty
International Review of Management and Marketing, 2018
[408] The Influence of Product Price on Consumers' Purchasing Decisions
2018
[409] Mitigating divestment stigma: a legitimation perspective
Kybernetes, 2018
[410] Challenging coopetitive branding alliances: a study on how coopetitive branding affects consumers' brand image
Thesis, 2018
[411] Brand Image Theoretical Aspects
2018
[412] Determinants of Competitive Advantage and Institution Image
International Review of Management and Marketing, 2018
[413] Influencers impact on the decision-making among generation Y & Z Swedish females when purchasing fast fashion
Thesis, 2018
[414] Four essays on social interaction models
2018
[415] The Effect of Consumer Innovativeness, Perceived Benefits, Perceived Risk, and Brand Image in the Decision to Buy Online
2018
[416] Brand Anthropomorphism: Collegiate Mascots and Social Media
Driving Customer Appeal Through the Use of Emotional Branding, 2018
[417] How Product Brand Effects Consumer Decision
Modern Approaches for Intelligent Information and Database Systems, 2018
[418] The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia
2018
[419] Brand Image Effect on Selecting Place of Dentures Fabrication at Integrated Specialist Clinic of RSGM FKG UNAIR
2018
[420] Traditional market days and branding strategies in Marketing
2018
[421] A STUDY ON CONSUMERS OPINION TOWARDS PATANJALI PRODUCTS AS A NEW FMCG ENTRANT IN THE MARKET
2018
[422] STRATEGI BRANDING USAHA KECIL INDUSTRI PEMPEK KELURAHAN 2 ULU DAN 26 ILIR PALEMBANG
2018
[423] BRAND INFLUENCE ON CONSUMERS'BEHAVIOR TOWARDS PURCHASING MOBILE PHONE
Sci.Int.(Lahore), 2018
[424] Effect and Impact of Brand, Trust, and Halal Products towards Switching Barrier on the Loyalty of Tabita Cosmetic Users (Case Study: Students of Faculty of Economics and Business, UNPAB)
Saudi Journal of Humanities and Social Sciences, 2018
[425] The Influence of Corporate Business Strategy on Competitive Advantage: A Case of Safaricom Limited
2018
[426] The impact of acquisitions of small social enterprises by giant multinational corporations on the consumers' brand perception of the acquired firm: the case of Ben & …
2018
[427] The Influence of Corporate, User, and Product Images on Purchase Decision of Nitrogen at PERTAMINA Gas Stations
Pertanika Journal of SOCIAL SCIENCES & HUMANITIES, 2018
[428] The Effect of Advertisement and Brand Image on Consumer Buying Behaviour in Nigeria
International Journal of Business and Tehnopreneurship, 2018
[429] STRATEGI BRANDING PADA RUMAH SAKIT NATIONAL HOSPITAL SURABAYA
2018
[430] CITY BRANDING AND THE CASE OF ISPARTA
ICSER-International Center of Social Science & Education Research, 2018
[431] Pengaruh Citra Merek, Kepercayaan dan Produk Halal terhadap Switching Barrier dan Dampaknya Terhadap Pengguna Kosmetik Tabita (Studi Pada Mahasiswa …
2018
[432] A STUDY ON CONSUMER BUYING BEHAVIOUR AMONG COLLEGE STUDENTS TOWARDS COSMETIC PRODUCTS IN CALICUT CITY, KERALA
PARIPEX - INDIAN JOURNAL OF RESEARCH, 2018
[433] An empirical investigation into the behavioural aspects of OBC participation for the brand using the commitment-trust theory of relationship marketing
2018
[434] PENINGKATAN PEMASARAN MELALUI PACKAGING INNOVATION USAHA MIKRO DAN KECIL DI KOTA PALEMBANG
2018
[435] Prekių ženklų krizės ir jų komunikacijos strategijos
Preki? ?enkl? kriz?s ir j? komunikacijos strategijos, 2018
[436] The brand crisis and communication strategies
Informacijos mokslai, 2018
[437] Estratégias de construção e comunicação de marca: um estudo de casos múltiplos do mercado brasileiro de cervejas especiais
2018
[438] Brand management that creates value to customer: the case of Zara brand
2018
[439] " Unethical advertising through social media"-A case study investigating ethical marketing issues in fast food industry of Ireland
2018
[440] THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
2018
[441] THE EFFECT OF PRICE, PRODUCT QUALITY, PROMOTION, SOCIAL FACTOR, BRAND IMAGE ON PURCHASE DECISION PROCESS OF LOOP PRODUCT ON …
2018
[442] THE FACTOR INFLUENCING CUSTOMER PREFERENCE TOWARDS INTERNATIONAL FOOD AND BEVERAGE FRANCHISE IN MALAYSIA
2018
[443] Exploring Facebook Review Attributes Triggering Diners' Restaurant Choice.
ASA University Review, 2018
[444] Role of web design for image brand toward business
IOP Conference Series: Materials Science and Engineering, 2018
[445] Brand Image as a Facilitator of Relationship Initiation
DEVELOPING INSIGHTS ON BRANDING IN THE B2B CONTEXT, 2018
[446] The influence of brand awareness and brand image on brand equity–an empirical study of logistics service providers
2018
[447] Perceptions of craft beer brands as determined by female consumers in Ireland
2018
[448] Cooperative Banking in Europe Today: Conclusions
New Cooperative Banking in Europe, 2018
[449] Acculturative Products Uniqueness Antecedence for Successful Marketing Performance.
DLSU Business & Economics Review, 2018
[450] The impact of Electronic bills on customer satisfaction: a field study on Efawateercom users. أثر الدفع الالكتروني على رضا الزبائن في الاردن: دراسة ميدانية على …‎
2018
[451] The impact of experiential marketing on spirit brands' desirability in France
2018
[452] INTEGRATED MARKETING COMMUNICATION AND BRAND POSITIONING OF SELECTED NIGERIAN COMMERCIAL BANKS IN IBADAN
2018
[453] Destination branding analytical study applied to Sultanate of Oman as a tourism destination
2018
[454] Artikel ilmiah
2018
[455] Plano de marketing: Nunex
2018
[456] The Effect Of Price, Product Quality, Promotion, Social Factor, Brand Image on Purchase Decision Process of Loop Product on Youth Segment (Case …
2018
[457] Factors influencing consumption behaviour of fashion clothing brands amongst Generation Z female consumers in Durban.
2018
[458] Impact of Brand Image on Consumer Buying Behavior
2018
[459] The Impact Analysis of the English Brand and Brand Equity in Y-Generation Selection of the E-commerce
2018
[460] Driving customer appeal through the use of emotional branding.
2018
[461] Orrensalo (2018).'Brand Image as a Facilitator of Relationship Initiation'
2018
[462] The effect of online advertisement on young females' perception on beauty
2018
[463] The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
2018
[464] Salience of Corporate Brand among users of Product Brands in the Portfolio
Seventeenth AIMS International Conference on Management, 2018
[465] CONSUMER INVOLVEMENT, CONSUMER ONLINE ENGAGEMENT, AND CONSUMER LOYALTY IN AIRLINE AND HOSPITALITY SERVICES AMONG …
2018
[466] DEVELOPING A PROMOTION STRATEGY FOR A NEW PRODUCT: USING THREE FIRMS IN NIGERIA
2018
[467] Acculturative Products Uniqueness Antecedence for Successful Marketing Performance
2018
[468] Study on Servequal Gap Analysis and Quality Excellence in Travel Industry
IOSR Journal of Business and Management, 2018
[469] HOW DOES SAMSUNG ABLE TO MANAGE SUSTAINABLE CORPORATE BRAND THROUGH CONSUMER LOYALITY?(The customer's perceived study of Samsung Corporate Brand)
2018
[470] Effect and impact of brand, trust, and halal products towards switching barrier on the loyalty of Tabita cosmetic users (Case study: Students of Faculty of Economics …
2018
[471] Pengaruh Social Media Influencer terhadap Purchase Intention pada merek kosmetik Wardah dengan Brand Image sebagai Variabel Medias
2018
[472] The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in …
2018
[473] Corporate Branding and its role in achieving Business excellence-Evidence from a local food Company
2018
[474] BRANDING BAGI SEBUAH DESA
2018
[475] The Relation Between the Landscape Design and Brand Image in Purchase Preferences of Tourists: The Case of Safranbolu and Nevşehir, in Turkey
2018
[476] The Effect Of Price, Product Quality, Promotion, Social Factor, Brand Image on Purchase Decision Process of Loop Product on Youth Segment (Case Study of Pt …
2018
[477] ANALISIS PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN PRODUK SEPATU BATA DI KOTA …
2018
[478] RESEARCH JOURNEY
Strategies, 2018
[479] The impact of Electronic bills on customer satisfaction: a field study on Efawateercom users. أثر الدفع الالكتروني على رضا الزبائن في الاردن: دراسة ميدانية …‎
2018
[480] Brand influence on consumer behavior towards purchasing mobile phone
Journal of Science, 30 (93), 345, 2018
[481] MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR …
2018
[482] Theory of Planned Behavior and Product Competitiveness Towards Halal Food Products Buying Decision: A Comparative Study Between Indonesia and Philippines.
THESIS, 2017
[483] Structural Model of Influence of Brand Ambidexterity on Studentsʼ Commitment with Considering Mediating Role of Brand performance and Brand Image (Case …
2017
[484] Implementasi Tagline pada Desain Kampoeng Pacitan Bungalow & Restoran
2017
[485] Analisis Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Kepuasan Konsumen Produk Serabi Di Kota Surakarta (Studi Kasus Pada Konsumen Srabi …
2017
[486] Effect of social responsibility of banks on customer perception of their brand image (Study: Mellat bank branches in Bushehr)
2017
[487] PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN …
2017
[488] Using ZMET technique for exploring current and ideal brand image
2017
[489] Marketing research trend in Iran: An analytical review
Management Research in …, 2017
[490] Faktor-faktor yang Mempengaruhi customer switching dari taksi konvensional ke taksi online
2017
[491] Perlindungan Hukum Terhadap Hak Merek Perusahaan di Kota Makassar
2017
[492] Strategi Kampanye Pariwisata Kota Manado Dalam Meningkatkan Jumlah Kunjungan Wisatawan (Studi Kasus Program “Mari Jo Ka Manado”)
2017
[493] ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN PRODUKSERABI DI KOTA SURAKARTA (STUDI KASUS PADA KONSUMEN SRABI NOTOSUMAN)
Jurnal Agrista, 2017
[494] THE INFLUENCE OF PRODUCT AND COMPANY IMAGE ON SAVING DECISION THROUGH TRUST VARIABLE AT THE PEOPLE'S CREDIT BANK EKA …
2017
[495] Digital Purchasing: On-Line Teenager Behavior through Analysis of Social Data (Danish Teenager case)
2017
[496] An empirical study on brand image Factors that Influence Students Behaviour
2017
[497] Factors Influencing Customer Purchase Intention of Fitness Center Membership: A Case Study of MBA Students at Assumption University City Campus
2017
[498] Pengaruh Green Brand Image, Green Satisfaction dan Green Trust Terhadap Green Brand Equity pada Produk Kosmetik The Body Shop
2017
[499] PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MINAT …
2017
[500] Sporting event attributes and behavioural intention: Mediating effect of destination image
2017
[501] A content analysis of green information on three major online search engines.
2017
[502] A Critical Review on Students' Decision in Selecting Private University
International Journal of Applied Business and Economic Research, 2017
[503] Effects of Marketing Mix on Sales Performance: A Case of Unga Feeds Limited
2017
[504] Exploring green business functions and green brand equity: proposition of a conceptual framework
International Journal of Qualitative Research in Services, 2017
[505] The influence of political party branding on voting brand preference among the youth in South Africa
2017
[506] Sporting event attributes and behavioural intention: mediating effect of destination image/Dhiya Hikmahana Abdul Razak and Aslinda Mohd Shahril
2017
[507] Percepción transcultural de la personalidad de marca de la bebida energética Redbull
2017
[508] ОДНОС СТАВОВА И ПОНАШАЊА У ДОМЕНУ КУЛТУРНЕ ПОТРОШЊЕ: СЛУЧАЈМУЗЕЈСКИХ ФЕСТИВАЛА
ОДНОС СТАВОВА И ПОНАША?А У ДОМЕНУ КУЛТУРНЕ ПОТРОШ?Е: СЛУЧА?МУЗЕ?СКИХ ФЕСТИВАЛА, 2017
[509] PENGARUH CITRA PRODUK TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA PT. BANK RAKYAT …
2017
[510] Perlindungan Hukum terhadap Hak Merek Perusahaan diKota Makassar
2017
[511] تحلیلی بر روند پژوهش‏ های بازاریابی در ایران‎
2017
[512] Forming brand identity and promotion strategy of creative industry in Indonesia
2017
[513] Understanding consumer loyalty using neural network
Polish Journal of Management Studies, 2017
[514] An investigation on the role of sponsorship on rugby and its brand perception on consumers-case of Vodafone, Ireland.
2017
[515] Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)
2017
[516] Opportunities of Private Label Brands at Malaysia
2017
[517] The attitude-behavior relationship in the domain of cultural consumption: A case of museums' festivals
2017
[518] MARKETING STRATEGIES IN CREATING BRAND IMAGE OF FMCG IN INDIA WITH SPECIAL REFERENCE TO STORE PROMOTION
Thesis, 2017
[519] Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store
Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store, 2017
[520] Impact of Brand on Consumer Buying Behavior
World Wide Journal of Multidisciplinary Research and Development, 2017
[521] The role of brand image in building customer loyalty in the fashion E-retail industry of South Africa
2017
[522] Social Media Marketing strategy for Emeteclass, Lda to penetrate into Finland market
2017
[523] Customers' perceptions towards product quality in automotive small and medium enterprises in Durban Metropolitan areas
2017
[524] The Strategy Development of the Region in Support Borobudur Tourism Cluster Competitiveness Regions in Indonesia
Journal of Environmental Management & Tourism, 2017
[525] Marketing strategiesin creating brand image of FMCG in INdia with special reference to store promotion
2017
[526] Analysis Of The Strategy And Of The Level Of Consumer Satisfaction Regarding An Bakery Company
2017
[527] User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention
SHS Web of Conferences. EDP Sciences, 2017
[528] STUDY ON DESTINATION IMAGE, SATISFACTION, TRUST AND BEHAVIORAL INTENTION
2017
[529] Impact of Brand Image on Consumer Buying Behavior in Retail Industry of USA
2017
[530] Experiential Marketing Creative Antecedence for Success of Brand Loyalty: The Users of Perfume for Body in Indonesia
International Review of Management and Marketing, 2017
[531] TRADITIONAL BALINESE MASSAGE AS SPA BRAND IN SANUR BEACH AREA
2017
[532] The impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia
2017
[533] THE RELATIONSHIP BETWEEN SOCIAL MEDIA WORD-OF-MOUTH, CONSUMER-BASED BRAND EQUITY AND CONSUMER RESPONSE AMONG AUTOMOTIVE …
2017
[534] Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)
International Review of Management and Marketing, 2017
[535] Mitigating the Stigma Associated with Divestment-a Legitimation Perspective
2017
[536] Co-creation of value from a service constellation
2017
[537] Measuring Brand Awareness in a Random Utility Model
Advances in Complex Systems, 2017
[538] ROLE OF WORD-OF-MOUTH WITHIN THE CBBE COMPONENTS AND BRAND LOYALTY OF ARUGUM BAY AS TOURIST DESTINATION: A STUDY AMONG …
2017
[539] ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN PRODUK SERABI DI KOTA SURAKARTA (STUDI …
2017
[540] THEORY OF PLANNED BEHAVIOR AND PRODUCT COMPETITIVENESS TOWARDS HALAL FOOD PRODUCTS BUYING DECISION: A COMPARATIVE STUDY BETWEEN INDONESIA AND PHILIPPINES
2017
[541] PERCEPTION OF RESIDENTS TOWARDS COMMUNITY TOURISM IMPACTS: A CASE STUDY AT MOUNT LAVINIA, SRI LANKA
2017
[542] AVALIAÇÃO DE IMAGEM, COMUNICAÇÃO E REPUTAÇÃO DE MARCA POR MEIO DE MINERAÇÃO DE OPINIÕES EM REDES SOCIAIS
2017
[543] The Impact of Country of Origin on Retail and Wholesale Brands in the UK Fashion Industry
2017
[544] Role of word-of-mouth within the CBBE components and brand loyalty of Arugum Bay as tourist destination: a study among local tourists
2017
[545] Consumers perception towards white durable goods: a review model & conceptual framework
2017
[546] THE IMPACT OF BRAND IMAGES ON THE PURCHASING BEHAVIOR OF BUSINESS-TO-BUSINESS MARKET PARTICIPANTS
2016
[547] Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia
2016
[548] A Study of Factors Influencing Customer Choice Decision In Renting Apartment In Bangkok
2016
[549] Consumer Behavior and Fascinating Challenges on Household Laundry and Dishwashing
2016
[550] Zīmolu tēlu ietekme uz biznesa-biznesam tirgus dalībnieku pirkšanas paradumiem.
2016
[551] The influence of consumer misbehaviour on the perceived brand image of Jordanian Higher Education Institutions
2016
[552] Purchase Decision Process of Domain. id
2016
[553] Enhancing customer loyalty in Hard Rock Café Helsinki through Service Design
2016
[554] Pengaruh experiential marketing, brand image dan perceived value terhadap customer satisfaction dan customer loyalty pada restoran Solaria di Surabaya
2016
[555] Peran Religiusitas dalam Memoderasi Proses Keputusan Individu dalam Memilih Sekolah Dasar Islam Terpadu di Karanganyar
2016
[556] شناسایی و رتبه بندی عوامل موثر بر مصرف برندهای خارجی در صنعت مد لباس (مورد مطالعه: شهر اصفهان)‎
2016
[557] Tourists' Perceptions on Ecotourism Destination Brand (A Case Study Of Taman Wisata Alam Angke Kapuk-Twaak)
… Conference on Tourism, Gastronomy, and Tourist …, 2016
[558] The Effects of Corporate Brand Image on the Consumer Behavior: the Lebanese Insurance Sector.
2016
[559] 品牌活化對品牌價值影響之研究
臺灣逢甲大學學位論文, 2015
[560] Trust, Commitment and Satisfaction in the Relationship Between Brand Loyalty and Satisfaction in the Mobile Phone Industry
Thesis, 2015
[561] Organizacijos kaip geriausio darbdavio įvaizdį lemiantys veiksniai
Institutional repository of Kaunas University of Technology, 2015
[562] Impact of Brand on Consumer Behavior
Procedia Economics and Finance, 2015
[563] Youth Consumer Behaviour: A Case of Beauty Product Consumption
J Soc Sci, 2015
[564] Melons as Lemons: Asymmetric Information, Consumer Learning and Seller Reputation
2015
[565] THE INFLUENCE OF CELEBRITY ENDORSEMENT ON ACTUAL PURCHASE BEHAVIOUR WITH MEDIATING ROLE OF BRAND EQUITY: A STUDY ON LOCAL FOOD BRANDS
2015
[566] A city branding framework for selected cities in the North West Province
2015
[567] PUBLIKASI ILMIAH
2015
[568] BAB V SIMPULAN DAN SARAN
LAPORAN AKHIR HIBAH PENELITIAN …, 2014
[569] Kamu pasti suka!
[570] Practicas “verdes” y co-creación de valor en la relación huésped-hotel: Un análisis cross-cultural España-Colombia
[571] PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP
[572] Place Marketing, Tinjauan Bisnis dan Empirik
[573] Beden Eğitimi ve Spor Yüksekokulu Öğrencilerinin Kent Marka İmajı ve Kent Marka Değeri Algılarının Bazı Değişkenler Açısından Değerlendirilmesi …
[574] İhracatçı firmaların küresel pazarlarda uyguladığı markalama stratejilerinin belirlenmesi; Ankara mobilya sanayi örneği
[575] PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN
[576] Factors Influencing Brand Preference of the Cake Industry
[577] Impact of Corporate & Brand Image on Consumer Behaviour
[578] HALKLA İLİŞKİLER ALGISI VE POZİTİF AĞIZDAN AĞIZA İLETİŞİM ARASINDAKİ İLİŞKİDE MARKA İMAJININ ARACILIK ROLÜ
[579] BRAND EQUITY, BRAND LOYALTY AND MEDIATING ROLE OF CUSTOMER SATISFACTION: EVIDENCE FROM MEDICAL COSMETICS BRANDS
[580] The Determinant Factors of Television's Audience in Choosing TV Channel in the Disruptive Era
[581] RELATIONSHIP BETWEEN PATIENT SATISFACTION AND HOSPITAL BRAND IMAGE: A META-ANALYTIC STUDY
[582] Perception of Filipino Students towards Brand Equity in social media
[583] HOW DOES SAMSUNG ABLE TO MANAGE SUSTAINABLE CORPORATE BRAND THROUGH CONSUMER LOYALITY?(The customer's perceived...
[584] Organizations: study the case of the Office of Natural Resources Policy and Planning And Environment. Master's thesis. National Institute of Development
[585] The Repositioning Process Associated with Positioning and Life Cycle: Case Studies in Tourism Sector
[586] The effect of brand experience on customer loyalty
[587] HOTEL BRAND EQUITY-A PROGRESS ON LITERATURE REVIEW
[588] PREDICTORS OF CONSUMERS'BRAND LOYALTY TOWARDS PETROLEUM BRAND IN THE NORTHERN REGION OF PENINSULAR MALAYSIA
[589] " Gender effect of the brand name on the perception of consumers
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