Opinion Leaders and Lead Users in Marketing and Management Accounting and Impact on Small Business Performance

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ISSN Print: 2169-3285
ISSN Online: 2169-3323
www.scirp.org/journal/sn
E-mail: sn@scirp.org

Citations

"Opinion Leaders and Lead Users in Marketing and Management Accounting and Impact on Small Business Performance"
written by Katharina Simbeck,
published by Social Networking, Vol.2 No.1, 2013

has been cited by the following article(s):

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[5]	OPINION LEADERSHIP IN ONLINE TRAVEL COMMUNITIES AND THE PURCHASE OF HOTEL PRODUCTS AND SERVICES IN KENYA
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[7]	Consumer Innovativeness: The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets
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[8]	Die Diffusion von Eco-Innovationen im Spannungsfeld von Staat und Markt – Das Beispiel des Elektroautos in ausgew?hlten europ?ischen L?ndern
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[9]	Embedded (lead) users as catalysts to product diffusion
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[10]	Antecedents and consequences of consumers lead userness: The case of mobile applications
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[1]	Dynamic Identification and Optimization of Key Opinion Leaders in Social Networks Using Advanced GCN Models 2024 5th International Conference on Machine Learning and Computer Application (ICMLCA), 2024 DOI:10.1109/ICMLCA63499.2024.10754205

[2]	Opinion Leaders for Information Diffusion Using Graph Neural Network in Online Social Networks ACM Transactions on the Web, 2023 DOI:10.1145/3580516

[3]	An Opinion-Leader Mining Method in Social Networks With a Phased-Clustering Perspective IEEE Access, 2020 DOI:10.1109/ACCESS.2020.2972997

[4]	Embedded (Lead) Users as Catalysts to Product Diffusion Creativity and Innovation Management, 2015 DOI:10.1111/caim.12106

[5]	Embedded (Lead) Users as Catalysts to Product Diffusion Creativity and Innovation Management, 2015 DOI:10.1111/caim.12106

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