CSR as Public Relations Strategy for Niger Delta Peace and Development - Open Access Library Journal

OALibJ > Vol.6 No.9, September 2019

CSR as Public Relations Strategy for Niger Delta Peace and Development ()

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DOI: 10.4236/oalib.1105728 394 Downloads 1,355 Views Citations

Author(s)

Vincent I. Edafejrhaye, Ayo Alao

Affiliation(s)

Department of Mass Communication, Adeleke University, Ede, Nigeria.

ABSTRACT

This study examined corporate social responsibility as public relations proactive tool that could be used to address the issues of sustainable peace and development in oil host communities in Niger Delta. Descriptive anal-ysis was used and the study was anchored on Frustration-aggression theory. The findings show that the federal government and multinational oil companies in the region have no concrete programmes yet on ground that have the capacity to bring about sustainable peace and development in the oil rich region. In addition, the host communities are still yearning for sus-tainable development in the atmosphere of long term peace. The paper therefore recommends that government, ministry of Niger Delta and oil companies in the areas should upgrade their CSR projects to factories and industries that have the capacity to generate employment to engage present and future generations.

KEYWORDS

Philosophy, CSR, Proactive, Niger Delta, Neglect, Development and Peace

Share and Cite:

Edafejrhaye, V. and Alao, A. (2019) CSR as Public Relations Strategy for Niger Delta Peace and Development. Open Access Library Journal, 6, 1-14. doi: 10.4236/oalib.1105728.

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