Public Relations Strategies for Conflict Management in Agape Gospel Mission Inc. - Open Access Library Journal

OALibJ > Vol.6 No.9, September 2019

Public Relations Strategies for Conflict Management in Agape Gospel Mission Inc. ()

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DOI: 10.4236/oalib.1105727 862 Downloads 8,105 Views Citations

Author(s)

Vincent I. Edafejirhaye¹, Ayotunde Alao²

Affiliation(s)

¹Department of Mass Communication, Adeleke University, Ede, Nigeria.
²Adeleke University, Ede, Nigeria.

ABSTRACT

This study investigated the use of Public Relations strategies in conflict management in Agape Gospel Mission. The in-depth interview methodology was used to elicit data and the findings show that Agape gospel mission is using public relations tools such as dialogue, persuasion, negotiation, mediation and arbitration in managing conflicts. The study recommends the PR tools for other churches especially Pentecostal churches to manage conflicts in their organizations.

KEYWORDS

Public Relations, Conflict, Management, Strategy

Share and Cite:

Edafejirhaye, V. and Alao, A. (2019) Public Relations Strategies for Conflict Management in Agape Gospel Mission Inc.. Open Access Library Journal, 6, 1-18. doi: 10.4236/oalib.1105727.

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