Author(s)

Zhen Li

School of Management, Jinan University, Guangzhou, China.

Business network positioning is of great importance to a firm. An enterprise should improve its power by managing the relationship with its upstream suppliers and downstream customers within its business network. Toyota is one of the successful automakers in the early 21^st century because of its unique positioning and supply chain management. This essay uses five forces analysis to study the power of Toyota in the business network and also looks at the problems that Toyota’s position itself has encountered in its implementation during the crisis of the firm. By studying the experiences of its success and lessons of its downturn, other firms can improve its management and avoid bearing the similar difficulty.

Business Network, Positioning, Supply Chain, Toyota, Strategy

Li, Z. (2018) Business Network Positioning Analysis of Toyota. American Journal of Industrial and Business Management, 8, 1693-1699. doi: 10.4236/ajibm.2018.87113.