The Value of Corporate Social Responsibility in the Scope of Triangle Model - American Journal of Industrial and Business Management

AJIBM > Vol.8 No.1, January 2018

The Value of Corporate Social Responsibility in the Scope of Triangle Model ()

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Download as PDF (Size: 354KB) PP. 59-68

DOI: 10.4236/ajibm.2018.81004 1,914 Downloads 6,048 Views Citations

Author(s)

Jingwen He

Affiliation(s)

School of Business Administration, South China University of Technology, Guangzhou, China.

ABSTRACT

“Society-Economy-Environment” made up the triangle model of corporate sustainable growth. The internal value and connection of the nodes in the model are driving the corporate to make different choices in the pursuit of benefits. The fundamental need for corporate sustainable growth is to balance different values. This paper believes that in the scope of the triangle model of the corporate sustainable growth, corporate social responsibility has an equilibrium function, which can help the corporate maintain a relatively stable status when facing conflicts against the bottom line. This paper briefly discussed the equilibrium function of the corporate social responsibility and the meaning of investing in CSR, by combing through the development and changes for corporate social responsibility, and by studying the case of a power plant shutdown to analyze the conflicts among the three nodes of its value triangle.

KEYWORDS

Triangle Model, Society, Economy, Environment, Corporate Social Responsibility, Sustainable Growth

Share and Cite:

He, J. (2018) The Value of Corporate Social Responsibility in the Scope of Triangle Model. American Journal of Industrial and Business Management, 8, 59-68. doi: 10.4236/ajibm.2018.81004.

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