Author(s)

Jiamian Tian, Lei Shen, Ye Chen

Glorious Sun School of Business and Management, Donghua University, Shanghai, China.

Prosumption, which implies that buyers produce products for their own consumption, is becoming a new phenomenon in the context of network sharing economy. With the development of information technology, customers who are accustomed to online shopping are more and more automatically generating prosumption activities. This paper aims to identify customer prosumption characterized as a kind of compound behavior with integration of information production and consumption in digital age. To do so, a bibliometric analysis identifies the articles that other authors cite the most, their citations, and co-citations, thus enabling the definition of networks of authors and journals from the perspectives of the connotation, behavior, and mechanism. The results suggest that customer prosumption is characterized by “rich” while not “scarce”, and enterprises value co-creation is the main form of social activities of customer prosumption. These results also show some gaps in the literature that need further research.

Customer Prosumption, Value Co-Creation, Co-Sharing Economy

Tian, J. , Shen, L. and Chen, Y. (2017) A Study on Customer Prosumption Concept and Its Impact on Enterprise Value Co-Creation. Theoretical Economics Letters, 7, 2040-2053. doi: 10.4236/tel.2017.77138.