Special Issue on Pricing Strategy, Model and Price Analysis

Price is often an important factor affecting the success or failure of a trade, and it is the most difficult factor to determine in a marketing mix. The goal of enterprise pricing is to promote sales and make profits. There are six common pricing strategies: discount pricing, psychological pricing, differential pricing, regional pricing and portfolio pricing, new product pricing. The goal of this special issue is to provide a platform for scientists and academicians all over the world to promote, share, and discuss various new issues and developments in the area of Pricing Strategy, Model and Price Analysis.

In this special issue, we intend to invite front-line researchers and authors to submit original research and review articles on exploring Pricing Strategy, Model and Price Analysis. Potential topics include, but are not limited to:

• Pricing strategy and profitability
• CAPM
• Cost-plus pricing
• Market and stock price analysis
• Price analysis techniques
• Price competition
• Price discrimination
• Limit price
• Psychological pricing
• Value-based pricing
• Black–Scholes model

Authors should read over the journal’s For Authors carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal’s Paper Submission System.

Please kindly specify the “Special Issue” under your manuscript title. The research field “Special Issue - Pricing Strategy, Model and Price Analysis” should be selected during your submission.

Special Issue Timetable:

Guest Editor:

For further questions or inquiries, please contact Editorial Assistant at

jmf@scirp.org.