Prof. Ruiliang Yan
Commerce
Texas A & M University, USA
Associate Professor
Email:ruiliangy@gmail.com
Qualifications
2006 Ph.D. Marketing (Minor in Supply Chain Management), University of Wisconsin, USA
1997 M.S. Sichuan University, China
1994 B.A. Southwest Agricultural University, China
Publications (Selected)
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Amrouche, N. andYan, R. “Implementing online store for national brand as a counterstrategy to private label threat”,Journal of Business Research 2012, 65(3), 325-332.
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Wang, Z.,Yan, R. and Wang, J. “Data decoding in drug discovery and development”, InternationalJournal of Decision Sciences 2011, 2(2), 93-107.
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Yan, R. and Bandyopadhyay, S. “The profit benefits of bundle pricing of complementary products”, Journal of Retailing and Consumer Services 2011, 18(4), 355-361.
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Yan, R. “Cooperative advertising, pricing strategy and firm performance in the e-marketing age”, Journal of the Academy of Marketing Science 2010, 38(4), 510-519.
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Yan, R. and Pei, Z. “Information asymmetry, pricing strategy and firm’s performance in the retailer-multi-channel manufacturer supply chain”, Journal of Business Research, 2011, 64(4), 377-384.
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Yan, R. “Managing channel coordination in a multi-channel manufacturer-retailer supply chain”, Industrial Marketing Management 2011, 40(4), 636-642.
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Yan, R. “Product brand differentiation and dual-channel store performances of a multi-channel retailer”, European Journal of Marketing 2010, 44(5), 672-692 (Highly commended award from Emerald Literati Network).
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Wang, J., Hsu, J., Zhou, B. andYan, R. “From stale to spicy to superb: A spanking new Apple”, InternationalJournal of Business Excellence 2012, 5(6), 639-656.
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Yan, R., Wang, J., Zhou, B. andGuo, P. “Is information sharing profitable in e-business age?”, InternationalJournal of Applied Decision Sciences 2012, 5(1), 1-10.
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Wang, Z., Yan, R., Zhou, B., Xing, R. “A longitudinal statistical analysis of the U.S. health care system and associated costs”, International Journal of Decision Sciences 2011, 2(1), 55-65.
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Yan, R., Guo, P., Wang, J., andAmrouche, N.“Product distribution and coordination strategies in a multi-channel context”, Journal of Retailing and Consumer Services 2011, 18(1), 19-26.
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Guo, P., Yan, R. and Wang, J. “Duopoly market analysis within one-shot decision framework with asymmetric possibilistic information”, International Journal of Computational Intelligence Systems 2010, 3(6), 786-796.
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Yan, R., Wang, J., and Zhou, B. “Channel integration and profit sharing in the dynamics of multi-channel firms”, Journal of Retailing and Consumer Services 2010, 17(5), 430-440.
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Yan, R. “Demand forecast information sharing in the competitive online and traditional retailers”, Journal of Retailing and Consumer Services 2010, 17(5), 386-394.
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Wang, J.and Yan, R. “Knowledge chain management: New frontiers”,International Journal of Knowledge-Based Organizations 2011, 1(1), 1-4.
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Yan, R. and Ghose, S. “Forecast information and traditional retailer performance in a dual-channel competitive market”, Journal of Business Research 2010, 63(1), 77-83.
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Wang, Z.,Yan, R., Chen, Y, and Xing, R. “Data mining in nonprofit organizations, government agencies, and other institutions”,International Journal of Information Systems in the Service Sector 2010, 2(3), 42-52.
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Zhou, B., Wang, J. and Yan, R. “Analysis of a dual-source production-inventory problem with quantity constraints”, International Journal of Applied Decision Sciences 2011, 4(1), 1-15.
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Wang, J., Yan, R. and Guo, P. “Comparative analysis of international healthcare systems”,International Journal of Business and Systems Research2011, 5(1), 85-102.
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Yan, R. and Wang, J. “Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain”, Journal of Product and Brand Management 2010, 19(1), 61-66.
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Yan, R. “Product categories, returns policy and pricing strategy for e-marketers”, Journal of Product and Brand Management 2009, 18(6), 452-460.
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Yan, R., Wang, J. and Ghose, S. “Population internet penetration rate and channel supply chain players' performances”, International Journal of Internet Marketing and Advertising 2009, 5(4), 329-347.
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Wang, J. and Yan, R. “ ‘Smart’ science supports superior decisions”,International Journal of Operations Research and Information Systems 2010, 1(1), 1-2.
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Yan, R. and Yeh, R. “Online purchase cost and firm profits in a dual-channel competitive market”, Marketing Intelligence & Planning, 27(5), 698-713.
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Yan, R. and Pei, Z. “Retail services and firm profit in a dual-channel market”, Journal of Retailing and Consumer Services 2009, 16(4), 306-314.
Profile Details
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