American Journal of Industrial and Business Management

Vol.9 No.12(2019), Paper ID 97330, 13 pages

DOI:10.4236/ajibm.2019.912149

 

Brand Loyalty in a Bertrand-Type Oligopoly Setting

 

Demetri Kantarelis

 

Grenon School of Business, Assumption College, Worcester, USA

 

Copyright © 2019 Demetri Kantarelis et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Kantarelis, D. (2019) Brand Loyalty in a Bertrand-Type Oligopoly Setting. American Journal of Industrial and Business Management, 9, 2250-2262. doi: 10.4236/ajibm.2019.912149.

Copyright © 2020 by authors and Scientific Research Publishing Inc.

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