Open Journal of Business and Management

Vol.8 No.6(2020), Paper ID 104313, 20 pages

DOI:10.4236/ojbm.2020.86167

 

Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective

 

Mamtaj Akter, Nigar Sultana

 

Department of Marketing, Jahangirnagar University, Savar, Bangladesh
Department of Marketing, Jahangirnagar University, Savar, Bangladesh

 

Copyright © 2020 Mamtaj Akter, Nigar Sultana et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Akter, M. and Sultana, N. (2020) Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective. Open Journal of Business and Management, 8, 2696-2715. doi: 10.4236/ojbm.2020.86167.
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