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ISSN
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Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,543
Downloads
11,779
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,630
Downloads
18,739
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,018
Downloads
9,987
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
945
Downloads
1,894
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
615
Downloads
1,364
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,059
Downloads
3,870
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
682
Downloads
2,979
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
376
Downloads
1,048
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
260
Downloads
1,349
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
146
Downloads
692
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Generalizations of the Feline and Texas Chainsaw Josephus Problems
(Articles)
David Ariyibi
,
Kevin Chang
,
Pamela E. Harris
Open Journal of Discrete Mathematics
Vol.9 No.4
,October 16, 2019
DOI:
10.4236/ojdm.2019.94011
417
Downloads
1,293
Views
Citations
Forming Coalitions in Normal-Form Games
(Articles)
Emma Dwobeng
,
Herbert Corley
Theoretical Economics Letters
Vol.12 No.5
,October 26, 2022
DOI:
10.4236/tel.2022.125080
86
Downloads
617
Views
Citations
Vocabulary Game Using Augmented Reality—Expressing Elements in Virtual World with Objects in Real World
(Articles)
Kong Yang
,
Haga Hirohide
Open Journal of Social Sciences
Vol.3 No.2
,January 28, 2015
DOI:
10.4236/jss.2015.32005
5,072
Downloads
6,585
Views
Citations
A Reexamination of “The Hidden Return to Incentives”
(Articles)
Jing Davis
,
Steven Schwartz
,
Richard Young
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75101
975
Downloads
1,743
Views
Citations
This article belongs to the Special Issue on
Experimental Economics
Payoff Matrix’s Effect on Trust Game Paradigm
(Articles)
Zenghui Li
,
Shuo Ran
,
Zehao Huang
,
Shimeng Yang
,
Rongrong Pu
Open Access Library Journal
Vol.8 No.5
,May 26, 2021
DOI:
10.4236/oalib.1107439
110
Downloads
1,070
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
69
Downloads
455
Views
Citations
Non-Cooperative Collusion in Static and Dynamic Oligopolies
(Articles)
Stephen B. Wolf
Theoretical Economics Letters
Vol.3 No.6
,December 18, 2013
DOI:
10.4236/tel.2013.36053
6,028
Downloads
8,967
Views
Citations
Longitudinal Structural Equation Modeling of Internet Game and Aggression in Children
(Articles)
Joohyun Lee
,
Kyung Sook Choi
Open Journal of Nursing
Vol.5 No.5
,May 8, 2015
DOI:
10.4236/ojn.2015.55046
3,179
Downloads
4,668
Views
Citations
Simulation of Life Game Based on Cellular Automata
(Articles)
Jiacheng Huang
,
Yong Peng
Journal of Computer and Communications
Vol.9 No.1
,January 22, 2021
DOI:
10.4236/jcc.2021.91005
705
Downloads
2,415
Views
Citations
Some Thoughts on the Global Trend of Film and Television Works from the Perspective of Communication: The Case of Squid Game
(Articles)
Xinyue Hong
,
Huansong Yang
Open Journal of Social Sciences
Vol.10 No.6
,June 16, 2022
DOI:
10.4236/jss.2022.106004
355
Downloads
2,322
Views
Citations
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