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ISSN
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A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
139
Downloads
755
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,522
Downloads
25,613
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,156
Downloads
39,364
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,147
Downloads
22,237
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,069
Downloads
4,417
Views
Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
(Articles)
Muhammad Abrar
,
Asif Ali Safeer
,
Sajjad Ahmad Baig
,
Abdul Ghafoor
American Journal of Industrial and Business Management
Vol.6 No.12
,December 28, 2016
DOI:
10.4236/ajibm.2016.612110
2,521
Downloads
8,466
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
615
Downloads
6,614
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
158
Downloads
999
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
39
Downloads
224
Views
Citations
Study of Green Behavior with a Focus on Mexican Individuals
(Articles)
Eva CONRAUD-KOELLNER
,
Luis Arturo RIVAS-TOVAR
iBusiness
Vol.1 No.2
,December 18, 2009
DOI:
10.4236/ib.2009.12016
7,760
Downloads
12,701
Views
Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
833
Downloads
7,104
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines
(Articles)
Sittichai Charoensettasilp
,
Chong Wu
American Journal of Industrial and Business Management
Vol.3 No.2
,April 23, 2013
DOI:
10.4236/ajibm.2013.32023
7,162
Downloads
12,066
Views
Citations
A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter?
(Articles)
N. Meena Rani
,
K. Ramachandra
Theoretical Economics Letters
Vol.9 No.8
,December 11, 2019
DOI:
10.4236/tel.2019.98179
782
Downloads
3,061
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
419
Downloads
1,890
Views
Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach
(Articles)
Max Boada
,
Daniel Burneo
,
Francisco Morocho
,
Janeth Gutiérrez
Open Access Library Journal
Vol.10 No.11
,November 30, 2023
DOI:
10.4236/oalib.1110867
35
Downloads
314
Views
Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints
(Articles)
Lochan Kumar Batala
,
Kalpana Regmi
,
GiriRaj Sharma
,
Azmat Ullah
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92027
1,679
Downloads
6,263
Views
Citations
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses
(Articles)
Abi Adeleke
Open Journal of Business and Management
Vol.8 No.2
,March 18, 2020
DOI:
10.4236/ojbm.2020.82044
2,950
Downloads
39,955
Views
Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies
(Articles)
Chenjie Li
Open Journal of Social Sciences
Vol.8 No.7
,July 23, 2020
DOI:
10.4236/jss.2020.87020
858
Downloads
2,240
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
154
Downloads
1,565
Views
Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis
(Articles)
Marco Vinicio Cevallos Bravo
,
William Marcelo Ponce Iturralde
Open Journal of Business and Management
Vol.12 No.2
,March 20, 2024
DOI:
10.4236/ojbm.2024.122050
60
Downloads
280
Views
Citations
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