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A Study of the Joint Advertising Channels
(Articles)
Ming LEI
,
Shuguang SUN
,
Dan YANG
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24050
5,868
Downloads
9,868
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,702
Downloads
6,455
Views
Citations
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
204
Downloads
1,709
Views
Citations
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities
(Articles)
Wenhui Li
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94069
650
Downloads
1,324
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,112
Downloads
9,521
Views
Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort
(Articles)
Jing Shi
Journal of Service Science and Management
Vol.13 No.2
,April 3, 2020
DOI:
10.4236/jssm.2020.132015
550
Downloads
1,215
Views
Citations
Optimal Investment in Advertising and Quality to Mitigate a Possible Product-Harm Crisis
(Articles)
Francesco Moresino
Open Journal of Business and Management
Vol.12 No.3
,April 22, 2024
DOI:
10.4236/ojbm.2024.123074
37
Downloads
204
Views
Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
(Articles)
Ralphe Wiggins
,
John A. Tomlin
iBusiness
Vol.2 No.3
,September 30, 2010
DOI:
10.4236/ib.2010.23032
4,294
Downloads
7,552
Views
Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.8 No.3
,August 28, 2020
DOI:
10.4236/ajc.2020.83007
497
Downloads
2,095
Views
Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples
(Articles)
Chengze Liu
,
Zhiwei Hao
Open Access Library Journal
Vol.9 No.11
,November 10, 2022
DOI:
10.4236/oalib.1109444
101
Downloads
513
Views
Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance
(Articles)
Wen Li
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.9
,September 14, 2016
DOI:
10.4236/ajibm.2016.69092
6,305
Downloads
11,058
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,153
Downloads
16,645
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,919
Downloads
10,984
Views
Citations
Source Credibility: A Philosophical Analysis
(Articles)
Bonachristus Umeogu
Open Journal of Philosophy
Vol.2 No.2
,May 22, 2012
DOI:
10.4236/ojpp.2012.22017
16,580
Downloads
24,461
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,052
Downloads
2,060
Views
Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising
(Articles)
Yingren Shi
Modern Economy
Vol.9 No.2
,February 12, 2018
DOI:
10.4236/me.2018.92018
1,355
Downloads
3,268
Views
Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle
(Articles)
Jing Yang
Open Access Library Journal
Vol.6 No.6
,June 11, 2019
DOI:
10.4236/oalib.1105441
1,542
Downloads
4,094
Views
Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana
(Articles)
Isaac Abraham
,
Ebenezer Kofi Howard
,
Richard Acquaye
Journal of Textile Science and Technology
Vol.8 No.3
,July 29, 2022
DOI:
10.4236/jtst.2022.83010
163
Downloads
701
Views
Citations
Impression-Based Advertising: A Cross-Platform Solution
(Articles)
Edward Evans Smallwood
American Journal of Industrial and Business Management
Vol.12 No.12
,December 14, 2022
DOI:
10.4236/ajibm.2022.1212096
137
Downloads
882
Views
Citations
Assessing Pre-Service Teachers’ Soccer Offensive Game Performance Ability
(Articles)
Weiyun Chen
,
Kristin Hendricks
Advances in Physical Education
Vol.2 No.3
,August 27, 2012
DOI:
10.4236/ape.2012.23021
3,730
Downloads
6,771
Views
Citations
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