Open Access Library Journal

Vol.6 No.7(2019), Paper ID 94111, 12 pages

DOI:10.4236/oalib.1105513

 

Identifying Factors That Hinder the Acceptance of Chinese Brands among US Consumers

 

Kathryn Virzi, Carol Parrington

 

Graduate School of Business and Management, Fremont College, Cerritos, CA, USA
Graduate School of Business and Management, Fremont College, Cerritos, CA, USA

 

Copyright © 2019 Kathryn Virzi, Carol Parrington et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Virzi, K. and Parrington, C. (2019) Identifying Factors That Hinder the Acceptance of Chinese Brands among US Consumers. Open Access Library Journal, 6, 1-12. doi: 10.4236/oalib.1105513.

Copyright © 2025 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.