Open Journal of Social Sciences

Vol.7 No.5(2019), Paper ID 92277, 19 pages

DOI:10.4236/jss.2019.75004

 

Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory

 

Jianfei Xie

 

School of Management, Jinan University, Guangzhou, China

 

Copyright © 2019 Jianfei Xie et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Xie, J. (2019) Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory. Open Journal of Social Sciences, 7, 53-71. doi: 10.4236/jss.2019.75004.
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