School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
Copyright © 2019 Yingyi Wu, Haiquan Chen, Hu’an Wang et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Wu, Y. , Chen, H. and Wang, H. (2019) The Influence of Product Diversity on Consumers’ Impulsive Purchase in Online Shopping Environment.
American Journal of Industrial and Business Management,
9, 680-698. doi:
10.4236/ajibm.2019.93046.