American Journal of Industrial and Business Management

Vol.9 No.3(2019), Paper ID 91311, 18 pages

DOI:10.4236/ajibm.2019.93042

 

Research on the Influence of Customer Perceived Value on Brand Equity

 

Bo Yan

 

School of Management, Jinan University, Guangzhou, China

 

Copyright © 2019 Bo Yan et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Yan, B. (2019) Research on the Influence of Customer Perceived Value on Brand Equity. American Journal of Industrial and Business Management, 9, 609-626. doi: 10.4236/ajibm.2019.93042.
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