Journal of Service Science and Management

Vol.11 No.6(2018), Paper ID 88896, 12 pages

DOI:10.4236/jssm.2018.116039

 

A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley

 

Ju Zhu, Mingfang Zhu

 

College of Management, Jinan University, Guangzhou, China
Shenzhen Tourism College of Jinan University, Shenzhen, China

 

Copyright © 2018 Ju Zhu, Mingfang Zhu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Zhu, J. and Zhu, M. (2018) A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley. Journal of Service Science and Management, 11, 578-589. doi: 10.4236/jssm.2018.116039.
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