Open Journal of Business and Management

Vol.6 No.3(2018), Paper ID 86142, 19 pages

DOI:10.4236/ojbm.2018.63055

 

Effects of Message Strategy and Need for Cognition (NFC) on Consumer Attitudes: A Case of Corporate Social Responsibility (CSR) Advertising

 

Chao-Ming Yang

 

Department of Visual Communication Design, Ming Chi University of Technology, New Taipei City

 

Copyright © 2018 Chao-Ming Yang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Yang, C. (2018) Effects of Message Strategy and Need for Cognition (NFC) on Consumer Attitudes: A Case of Corporate Social Responsibility (CSR) Advertising. Open Journal of Business and Management, 6, 714-732. doi: 10.4236/ojbm.2018.63055.
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