American Journal of Industrial and Business Management

Vol.8 No.4(2018), Paper ID 84168, 16 pages

DOI:10.4236/ajibm.2018.84070

 

Customer Satisfaction, Switching Costs and Customer Loyalty: An Empirical Study on the Mobile Telecommunication Service

 

Noa Willys

 

School of Management and Economics, China University of Geosciences, Wuhan, China

 

Copyright © 2018 Noa Willys et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Willys, N. (2018) Customer Satisfaction, Switching Costs and Customer Loyalty: An Empirical Study on the Mobile Telecommunication Service. American Journal of Industrial and Business Management, 8, 1022-1037. doi: 10.4236/ajibm.2018.84070.
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