American Journal of Industrial and Business Management

Vol.8 No.3(2018), Paper ID 83470, 16 pages

DOI:10.4236/ajibm.2018.83053

 

A Study on the Relationship between Customer Participation, Perceived Control and Customer Equity—Collecting Samples from Financial Industry

 

Congjie Yang, Jingyin He

 

Management School, Jinan University, Guangzhou, China
Management School, Jinan University, Guangzhou, China

 

Copyright © 2018 Congjie Yang, Jingyin He et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Yang, C. and He, J. (2018) A Study on the Relationship between Customer Participation, Perceived Control and Customer Equity—Collecting Samples from Financial Industry. American Journal of Industrial and Business Management, 8, 777-792. doi: 10.4236/ajibm.2018.83053.
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