American Journal of Industrial and Business Management

Vol.8 No.3(2018), Paper ID 83152, 18 pages

DOI:10.4236/ajibm.2018.83038

 

Retail Brand Equity: Measurements through Brand Policy and Store Formats

 

Magali Jara

 

LEMNA (Laboratoire d’Economie et de Management de Nantes-Atlantique), IUT Saint Nazaire, University of Nantes, Saint Nazaire, France

 

Copyright © 2018 Magali Jara et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Jara, M. (2018) Retail Brand Equity: Measurements through Brand Policy and Store Formats. American Journal of Industrial and Business Management, 8, 579-596. doi: 10.4236/ajibm.2018.83038.
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