iBusiness

Vol.9 No.4(2017), Paper ID 81028, 23 pages

DOI:10.4236/ib.2017.94009

 

E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria

 

N. Gladson Nwokah, Boma Benita Irimagha

 

Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria
Department of Marketing, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria

 

Copyright © 2017 N. Gladson Nwokah, Boma Benita Irimagha et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Nwokah, N. and Irimagha, B. (2017) E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria. iBusiness, 9, 111-133. doi: 10.4236/ib.2017.94009.

Copyright © 2019 by authors and Scientific Research Publishing Inc.

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