School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China
Copyright © 2017 Yong Zhang, Jiayue Deng, Yuxin Xu et al. This is
an open access article distributed under the Creative Commons Attribution
License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited.
How to Cite this Article
Zhang, Y. , Deng, J. and Xu, Y. (2017) The Effect of Different Price Promotion Ways on Consumers’ Purchasing Intention.
American Journal of Industrial and Business Management,
7, 1192-1208. doi:
10.4236/ajibm.2017.710085.