Open Journal of Business and Management
Vol.5 No.2(2017), Paper ID 75417, 10 pages
DOI:10.4236/ojbm.2017.52025
A Study on the Effect of Web Live Broadcast on Consumers’ Willingness to Purchase
Jinhua Tong
School of Business Administration, South China University of Technology, Guangzhou, China
Copyright © 2017 Jinhua Tong et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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