Open Journal of Business and Management

Vol.5 No.2(2017), Paper ID 75417, 10 pages

DOI:10.4236/ojbm.2017.52025

 

A Study on the Effect of Web Live Broadcast on Consumers’ Willingness to Purchase

 

Jinhua Tong

 

School of Business Administration, South China University of Technology, Guangzhou, China

 

Copyright © 2017 Jinhua Tong et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Tong, J. (2017) A Study on the Effect of Web Live Broadcast on Consumers’ Willingness to Purchase. Open Journal of Business and Management, 5, 280-289. doi: 10.4236/ojbm.2017.52025.

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