American Journal of Industrial and Business Management

Vol.7 No.2(2017), Paper ID 74508, 29 pages

DOI:10.4236/ajibm.2017.72010

 

Determinants in Pay-What-You-Want Pricing Decisions—A Cross-Country Study

 

Tim Dorn, Augustin Suessmair

 

University of Cologne, Cologne, Germany
Leuphana University of Lueneburg, Lüneburg, Germany

 

Copyright © 2017 Tim Dorn, Augustin Suessmair et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Dorn, T. and Suessmair, A. (2017) Determinants in Pay-What-You-Want Pricing Decisions—A Cross-Country Study. American Journal of Industrial and Business Management, 7, 115-142. doi: 10.4236/ajibm.2017.72010.
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