Modern Economy

Vol.6 No.4(2015), Paper ID 55779, 5 pages

DOI:10.4236/me.2015.64045

 

Improving Competitive Advantage of Chinese Sports Brand through Brand Management

 

Chuming Hu

 

Management School, Jinan University, Guangzhou, China

 

Copyright © 2015 Chuming Hu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Hu, C. (2015) Improving Competitive Advantage of Chinese Sports Brand through Brand Management. Modern Economy, 6, 473-477. doi: 10.4236/me.2015.64045.
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