Advances in Journalism and Communication

Vol.2 No.3(2014), Paper ID 48910, 9 pages

DOI:10.4236/ajc.2014.23009

 

The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago

 

Prahalad Sooknanan, Karen Crichlow

 

University of Trinidad and Tobago, O’Meara Campus, Trinidad and Tobago
Arthur Lok Jack, Graduate School of Business, University of the West Indies, Mount Hope, Trinidad and Tobago

 

Copyright © 2014 Prahalad Sooknanan, Karen Crichlow et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Sooknanan, P. and Crichlow, K. (2014) The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago. Advances in Journalism and Communication, 2, 84-92. doi: 10.4236/ajc.2014.23009.

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