Journal of Intelligent Learning Systems and Applications

Vol.3 No.2(2011), Paper ID 4586, 14 pages

DOI:10.4236/jilsa.2011.32011

 

Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach

 

Michele Gorgoglione, Umberto Panniello

 

 

Copyright © 2011 Michele Gorgoglione, Umberto Panniello et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


M. Gorgoglione and U. Panniello, "Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach," Journal of Intelligent Learning Systems and Applications, Vol. 3 No. 2, 2011, pp. 90-102. doi: 10.4236/jilsa.2011.32011.

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