Journal of Service Science and Management

Vol.3 No.4(2010), Paper ID 3408, 9 pages

DOI:10.4236/jssm.2010.34059

 

Key Factors Influencing Bancassurance Success--Mainland China Evidence

 

Chiang Ku Fan, Yu Hsuang Lee

 

 

Copyright © 2010 Chiang Ku Fan, Yu Hsuang Lee et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


C. Fan and Y. Lee, "Key Factors Influencing Bancassurance Success--Mainland China Evidence," Journal of Service Science and Management, Vol. 3 No. 4, 2010, pp. 520-528. doi: 10.4236/jssm.2010.34059.

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