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Theoretical Economics Letters
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Theoretical Economics Letters
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2162-2078
ISSN Online:
2162-2086
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"
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
"
written by
Aditi Gosain, Mukta Srivastava, Deepanvita Gupta
,
published by
Theoretical Economics Letters
,
Vol.9 No.7, 2019
has been cited by the following article(s):
Google Scholar
CrossRef
[1]
Peran Media Sosial Terhadap Consumer Brand Engagement pada Purchase Intention Smartphone di Kota Batam
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,
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[2]
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JOURNAL OF …
,
2022
[3]
Do Social Media Engagement And Usage Differences Really Apprehend The Role Of Social Media Advertising Evaluation In Higher Education?
Webology (ISSN: 1735 …
,
2021
[4]
Pengaruh Konten Pemasaran, Kualitas Informasi, Keandalan dan Citra Merek Terhadap Customer Engagement
2021
[5]
Media richness and adoption intention of voice assistants: a cross-cultural study
2020
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